Wema Bank Launches ALAT at 9 Campaign to Mark Nine Years of Digital Innovation

Wema Bank Plc marks a significant milestone as it celebrates the 9th anniversary of ALAT by Wema, Africa’s pioneering fully digital bank. Since its launch in 2017, ALAT has transformed the Nigerian banking landscape, offering a seamless, accessible, and fully digital banking experience.

Launched as a bold response to the limitations of traditional banking — long queues, physical barriers, and sluggish processes — ALAT by Wema redefined banking by enabling customers to open accounts, transact, and manage their finances effortlessly from anywhere. Over the past nine years, ALAT has grown beyond mere convenience into a comprehensive digital ecosystem designed to meet the evolving needs of individuals, businesses, and a digitally savvy generation.

From features like ALAT Goals that promote structured savings to simplified payment options and expanded financial inclusion, the platform has consistently delivered innovative solutions that empower users. This continuous evolution has positioned ALAT not just as a digital banking product but as a platform that adapts and grows in tandem with its users.

To celebrate this achievement, Wema Bank has launched the *ALAT at 9* campaign, featuring customer-centric activities, rewards, and engaging experiences aimed at deepening user engagement. Customers can now access their personalized ALAT Wrapped, a visual summary of their journey on the platform, which can be downloaded and shared on social media.

Participants can also join the *9 Features in 9 Days* challenge by engaging with a different platform feature each day. Completing all nine activities unlocks rewards, encouraging consistent use of the platform. Additionally, customers who complete their 9th transaction precisely at 9:00am or 9:00pm will receive instant rewards.

The celebration also includes the *ALAT Evolution Jingle Challenge*, inviting customers to create and submit the second verse of the ALAT jingle for a chance to win exciting rewards.

Wema Bank’s Managing Director and CEO, Moruf Oseni, commented on the milestone, saying:
“ALAT at 9 is not just a celebration of time. It is a reflection of how far we have come and a clear indication of where we are going. Over the years, we have continued to evolve with our customers, building a platform that is not only functional but also engaging and rewarding. This campaign is designed to give back to our users while reinforcing our commitment to innovation and customer experience.”

Chief Digital Officer Olusegun Adeniyi added, “With ALAT at 9, we are transforming routine banking into an interactive experience. By combining personalized insights, gamified missions, and real rewards, we are creating a platform that responds to users in a more dynamic and rewarding way. This reflects our vision to build a digital bank that is intuitive, adaptive, and centered around the customer.”

The anniversary activities will run from May 2 through May 31, with customers encouraged to log into the ALAT app to participate, complete tasks, and unlock rewards. Existing users can update their ALAT app via Google Play or the Apple App Store and sign in with their current details. New users can download the app and get started in minutes to enjoy the full suite of features and anniversary benefits.

With *ALAT at 9*, Wema Bank continues to lead in digital banking innovation, delivering a platform that evolves with its users and rewards them at every stage of their financial journey.