What You Need to Know about Nestlé’s Golden Morn 3in1
Nestlé Nigeria has reaffirmed its dedication to enhancing accessible and affordable nutrition for families with the launch of Golden Morn 3in1, Nigeria’s first fully ready-to-eat cereal. This innovative product combines the beloved flavors of Maize and Soya with milk, requiring only the addition of water to create a nutritious meal that can be enjoyed any time of the day.
Since its inception in 1986, Golden Morn has grown into Nigeria’s most popular cereal, and the introduction of Golden Morn 3in1 marks a significant milestone in convenience and nutrition. With this product, Nestlé aims to provide families with an easy and cost-effective solution to their dietary needs.
At the launch event, Wassim Elhusseini, Managing Director and CEO of Nestlé Nigeria, highlighted the company’s commitment to consumer-focused innovation. “Golden Morn 3in1 represents a significant advancement in convenience and affordability, making it easier than ever for families to enjoy a nutritious meal. Developed over a two-year period through meticulous research and consumer insights, this product delivers the right balance of nutrition and taste at a price that works for Nigerian households,” he stated.
The launch of Golden Morn 3in1 comes at a crucial time when millions of Nigerians face challenges in accessing affordable, balanced diets. According to the 2024 report titled “The State of Food Security and Nutrition in the World,” an alarming 172 million Nigerians were unable to afford a healthy diet in 2022. This statistic highlights the pressing need for accessible and nutritious food options.
Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, emphasized the product’s significance in addressing this nutritional gap. “With no fewer than 172 million Nigerians unable to afford a healthy diet, we recognize the urgent need for solutions that provide affordable, nutritious meals. Retailing at an affordable N300, Golden Morn 3in1 is fortified with GRAINSMART protect—a smart combination of iron and vitamins to support immunity while also providing protein, calcium, and fiber for digestive health.”
Golden Morn 3in1 significantly reduces the cost of enjoying a nutritious Golden Morn meal by up to 32%. Each 45g pack contains everything needed for a wholesome meal—simply add water to enjoy.
As Nestlé continues to innovate, the company remains committed to incorporating stakeholder feedback into product development. Golden Morn 3in1 is a testament to Nestlé’s ongoing efforts to address local nutritional deficiencies and promote overall well-being in Nigerian households.