What You Need to Know About the 2026 National Advertising Conference
The 2026 National Advertising Conference (NAC) is set to be the most impactful gathering yet, shaping the future of Nigeria’s marketing communications landscape. Here’s everything you need to know about this flagship industry event:
1. Theme and Focus:
Under the compelling theme: “Repositioning the Marketing Communications Industry for the Next Frontier,” the conference will explore how digital transformation, artificial intelligence, and changing consumer behaviours are redefining marketing strategies in Nigeria and beyond.
2. Unparalleled Industry Cohesion;
Expect leading professionals from across the marketing value chain — including advertisers, agencies, media owners, regulators, and tech innovators — coming together for high-level dialogue, knowledge exchange, and collaboration.This conference will host an impressive lineup of distinguished speakers and industry leaders, including but not limited to: Mohammed Idris, Honourable Minister of Information and National Orientation; Hannatu Musa Musawa, Honourable Minister of Art, Culture, Tourism and the Creative Economy; Olu Akanmu, Former CEO of Opay and Executive in Residence, Lagos Business School; Idemudia Dima Okojie, Marketing Director, West Africa, Mastercard; Patrick Gomes, COO, FMEIL; Tony Agenmonmen, CEO, OE&E Consult; and Obi Asika, DG, National Council for Arts and Culture (NCAC).
3. Key Topics to Watch:
– Is the Industry Ready for the Next Frontier?
– Rethinking Marketing Communications: The CMO’s Perspective
– The Future of Broadcast Media in Nigeria: Audience Measurement Systems
– Regulation in the Next Frontier: Digital Marketing & AI in Nigeria
– The Nigerian Creative Economy and Its Role in Industry Growth
– The Future of Awards in Marketing Communications
4. Inspiring Thought Leadership:
Distinguished speakers — including government officials, industry leaders, and creative pioneers — will deliver insights on the trends, disruptions, and opportunities shaping the industry’s evolution.
5. Networking and Exhibitions:
With exhibition booths and interactive displays showcasing cutting-edge innovations, the event is a prime opportunity for brands and organisations to connect directly with decision-makers and industry influencers.
6. Notable Speakers:
The conference will feature notable personalities such as Mohammed Idris, Honourable Minister of Information and National Orientation, and Hannatu Musa Musawa, Honourable Minister of Art, Culture, Tourism and the Creative Economy. Their presence underscores the event’s strategic importance.
7. Early Registration & Partnership Opportunities:
Industry stakeholders are encouraged to register early via www.nationaladvertisingconference.com to secure spots. Sponsorships and exhibition partnerships offer premium visibility and networking advantages — a chance to position your brand at the forefront of Nigeria’s marketing future.
8. A Word from the Chairman:
In the words of Tunji Adeyinka, FRPA, Chairman of the Conference Committee:
“This conference is more than an industry gathering; it’s a catalyst for sustainable growth, innovation, and leadership in Nigeria’s marketing communications. It’s where ideas meet action, and the future is shaped.”
9. Why You Should Attend:
This is your chance to be part of strategic conversations that will influence industry standards, policies, and practices. Whether you are a marketer, agency exec, or solution provider, NAC 2026 is the platform to elevate your insights, network with key players, and position your organisation for the next era of marketing.