ADVAN Holds 2023 Marketing Master Class April 19
The Advertisers Association of Nigeria (ADVAN) has concluded plans to host the 2023 edition of ADVAN Marketing Master Class on the 19th of April.
The event which is themed “The Fundamentals of Marketing and Media” will hold at the Regent Hotel GRA, Ikeja Lagos.
It is free for the association’s members but non-members will have to pay N150,000.
ADVAN said the master class will focus on Critical Insights in media and marketing (Digital and traditional) and specifically focus on topics such as: ‘Understanding the digital media ecosystem’; ‘Media monitoring and measuring effectiveness offline and online to purchase – ROAS;’ mind share, behavioural change to switching’.
In addition, ‘Fundamentals of Marketing – Business processes, marketing comms and what the positioning of a brand manager should be’; and ‘Marketing and Finance’.
The event will bring together senior professionals of marketing
and the upcoming leaders in a most engaging learning platform.
The ADVAN Masterclass, seeks to create exclusive learning opportunities for middle level marketing professionals in top multinationals, as well as provide an informal environment to re-orientate these managers on the necessary competencies needed to perform optimally in their roles.
