Advertising Industry Colloquium Holds Tomorrow
All is set to host the maiden edition of the Advertising Industry Colloquium scheduled to hold tomorrow, Thursday, 30th March 2023 at Sheraton Lagos Hotel.
The event is organised by the Advertising Regulatory Council of Nigeria (ARCON). The theme of the event is “Changing Trends in Advertising Education & Practice in the Era of Globalization: The Nigerian Perspective”
It will have some of the leading marketing, communication, and advertising professionals as a key speaker and resource persons.
The CEO, Corporate Shepherds Limited and the President of the National Institute of Marketing of Nigeria (NIMN), Idorenyen Enang is billed to deliver the keynote address, and Prof. Nosa Owens-Ibie, General Secretary, Association of Communication Scholars & Professionals (ACSPN) and Vice-Chancellor, Caleb University, Imota, Lagos will be the chairman of the occasion.
According to ARCON on its social media handle, the event will be “a powerful force shaping modern human history and coming with mega-trends, occasioning shifts in production and labor markets, rapid advances in technology, and climate change. There arises a dire need for all industries to be equipped in knowledge and in character, to meet up with global practices.”
The resource persons who will be speaking on different topics at the event include Muyiwa Aleshinloye, Director, Digital and Media, CWAR, Publicis Groupe who will be speaking on “Digital Marketing Processes and Practice in Contemporary Marketing Communication Industry in Nigeria”
Dozie Okafor, Managing Director/CEO, PHD Nigeria will be speaking on “Contemporary Media Campaign Planning and Execution in the Era of Digitalization”; Emmanuel Agu, GMD, Jotna Nig. Ltd (The LaCasera Company) will speak on “Contemporary Approaches to Creative Advertising Planning and Execution in the Era of Digitalization” and Tolulope Medebem, COO / Lead Consultant, Aster Integrated Marketing Limited will also be speaking on an industry topic as well.
In addition, Prof. Umar A. Pate, Vice-Chancellor, Federal University, Kashere will be speaking on “Critical Review of Contemporary Integrated Marketing Communication Education in Nigeria: An Insider’s Perspective”; Barr. Charles Odenigbo, Director General, Centre for Media Law and Development will speak on “ARCON ACT 2022 and Advertising Regulation in the Era of Digitalization.”