AIC 2.0: Covenant University Emerges Winner of ARCON’s Pitch Competition

Convent University has clinched the first position in what can be described as a keenly contested pitch competition organised by the Advertising Regulatory Council of Nigeria (ARCON) as part of programme for the second edition of its Advertising Industry Colloquium (AIC). 

The contest held in Lagos had tertiary institutions drawn from across the country compete to develop a campaign on combating drug abuse in Nigeria.

Covenant University emerged the overall winner with 440 points with its “The High is Never Enough.” campaign to win the grand prize of one million naira. The University of Ilorin emerged in the first runner-up position. It went home with N750, 000 naira while Lagos State University clinched the second runner-up with 385 points and went home with N500, 000 naira. The fourth position went to the Federal University of Kashere, Gombe State. At the same time, Rivers State University and Ebonyi State University clinched the fifth and sixth positions respectively, all went home with N250, 000 naira each.

Commenting on the judging process,  Head of Jury, Yetunde Adeshina, MD/CEO, Prima Garnet Africa said the logic of the presentations,  originality and creativity of the ideas,  time management, and team composure were considered.

Noteworthy,  jury members include Emmanuel Agu, Faculty Lecturer, Rome Business School; Omo Kingsley Abunene, MD/CEO, Beam Media Limited; Brenda Nwagwu, CEO, QVT Media Limited; and Owolabi Mustapha, MD, Maxxconnection Limited.

Brig. Gen Muhammed Buba Marwa, Chairman/CEO, National Drug Law Enforcement Agency (NDLEA)  represented by Dr. Segun Oke, NDLEA Zonal Commander in Lagos commended the students for the creative campaigns they have displayed and charged them to support the agency’s effort to combating and preventing drug abuse and trafficking.