Bigi Bubbles Back, Sponsors Nigerian Idol for 5th Consecutive Time
In a dazzling display of commitment to fostering musical talent, Bigi Carbonated Soft Drinks, the flagship brand of Rite Foods Limited, is set to headline the 10th season of Nigerian Idol, marking its fifth consecutive year as the show’s proud sponsor. This partnership not only highlights Bigi’s dedication to entertainment excellence but also underscores its role in empowering aspiring musicians across Nigeria.
The much-anticipated Season 10 is scheduled to premiere on April 20, 2025, promising an array of exhilarating performances and unforgettable moments that will captivate audiences nationwide. Since its entry into the Nigerian Idol arena in Season 6, Bigi has established itself as a vital contributor to the show’s success, consistently delivering thrilling experiences for both contestants and fans alike.
With a diverse portfolio of 13 refreshing soft drink variants and Bigi Premium Drinking Water, the brand has made a significant impact on the competition, rewarding talented participants with cash prizes, luxurious gifts, and shopping sprees worth millions of naira.
At a lively press event attended by past winners from Seasons 6 through 9, as well as the esteemed judges for Season 10—Ric Hassani, Omawumi Megbele, and Iyanya Onoyom—alongside the charismatic host, IK Osakioduwa, Bigi’s unwavering support was celebrated in style.
“Bigi has continuously powered Nigerian Idol with the goal of making it bigger and better each year,” stated Biola Aransiola, Brand Manager for Bigi at Rite Foods Limited. “Season 10 will not only showcase incredible talent but also reaffirm the belief that greatness can emerge from Nigeria.”
Dr. Busola Tejumola, Executive Head of Content and Channels for West Africa at MultiChoice, emphasized the show’s vital role in nurturing young talent. “We’re dedicated to providing a platform where aspiring artists can be mentored by seasoned industry professionals to help shape their musical careers,” she said, highlighting the transformative impact of Nigerian Idol.
Fans and aspiring singers alike are encouraged to tune in for the launch of Nigerian Idol Season 10, airing every Sunday on DSTV Channel 196 and GOtv Channel 49. Don’t miss out on the excitement and the chance to witness the next wave of musical greatness in Nigeria!