The Christian Association of Nigeria (CAN) has condemned the recent Easter advert of Peak Milk, manufactured by FrieslandCampina WAMCO Nigeria PLC, as offensive and urged the brand to retract the advert, tender an apology to Christians to avoid litigation.

The Peak Milk advert used the crucifixion of Jesus Christ as a metaphor to promote their product but it did not go well with some Christians and CAN.

The association in a statement signed by its General Secretary, Barrister Joseph Daramola, said the company should be ready to face legal action and boycott of their products.by its members if they fail to fulfil their demands

“We find this advert to be insensitive, offensive, and totally unacceptable. Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes,” the statement reads.

CAN added that FrieslandCampina WAMCO Nigeria PLC’s action was disrespectful to the Christian faith and an affront to millions of Christians in Nigeria and beyond.

“We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.

“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately, ” it stated.

CAN urged organisations to be mindful of the religious and cultural sensitivities of their customers when promoting their products.

“We, therefore, urge all companies and organizations to be mindful of the religious and cultural sensitivities of their customers when promoting their products. We will not tolerate any attempt to trivialize or disrespect our faith. Be warned,” it said.

Recall last year Sterling Bank Plc faced similar condemnation. The advert compared the resurrection of Jesus Christ with “Agege Bread”.