Chain Reactions Africa Secures Dual LaPRIGA Awards and Five International Nominations
Chain Reactions Africa, recognised as the continent’s leading Creative Transformation Company, has ended the year on a high note, securing notable accolades both locally and internationally. The consultancy achieved a remarkable victory at the 10th Lagos Public Relations Industry Gala and Awards (LaPRIGA), winning awards in two major categories, while also earning five nominations at the 2025 Global Alliance World Public Relations and Communication Awards.
At LaPRIGA, Chain Reactions Africa was honoured with the awards for **Public Sector Campaign of the Year** and **Best in Entertainment PR**, further cementing its reputation for insight-driven, purpose-led communications. The Public Sector Campaign accolade recognised the firm’s work on the Citizen Connect Initiative for the Federal Government of Nigeria, a strategic communications platform aimed at enhancing transparency, fostering public understanding of government policies, and improving communication of governance outcomes. The win underscores the company’s strength in translating complex public-sector narratives into clear, citizen-focused messages that build trust and engagement.
The Best in Entertainment PR award celebrated the Guinness Premiership League Trophy Tour, a nationwide cultural and sporting activation that brought the iconic trophy directly to fans across multiple cities. The campaign successfully transformed a sporting milestone into an immersive, unifying national experience.
Beyond Nigeria, Chain Reactions Africa’s achievements extend to the international stage, where it has been shortlisted in five categories at the 2025 Global Alliance World Public Relations and Communication Awards — one of the most prestigious awards platforms for excellence in strategic communications. Out of over 89 entries from 20 countries, the firm is the only Nigerian PR company to receive nominations, further elevating Nigeria’s profile on the global stage.
The shortlisted campaigns include The Hack for 9mobile (now T2) in the Corporate Reputation category; ARAMANDA: Decoding the Neuroscience of Nigerian Youth in the Trends and Communication Transformation category; Thqe NaijaHighlandah Challenge (#TNH) for William Lawson’s in the Consumer/Customer Relations category; Next Era of Happiness for Pladis in the Internal Communication** category; and “Taming the Bull”* for the Presidency in the Public Service Relations category.
Commenting on the achievement, Adedamola Danso, Consulting Business Lead at Chain Reactions Africa, stated:
“Winning locally while being recognised globally reinforces our belief that communication works best when it is purpose-led, culturally relevant, and executed with clarity and conviction.”
Lanre Odukoya, Head of Media, Neuroscience & Storytelling, added:
“The recognised campaigns were built on a deep understanding of human behaviour, blending neuroscience, data, and storytelling to create work that is impactful and enduring.”
The global recognition was also praised by Dr Ike Neliaku, President of the Nigerian Institute of Public Relations (NIPR), who congratulated Chain Reactions Africa for consistently elevating Nigeria’s profile on the international PR stage.
The winners of the Global Alliance Awards will be announced online in the coming weeks, with trophies to be awarded at the World Public Relations Forum (WPRF) 2026 in Abuja, scheduled for November.
With its dual LaPRIGA awards and five global nominations, Chain Reactions Africa continues to reinforce its position as a pioneering force in Africa’s marketing communications landscape, championing insight-led creativity and shaping narratives of both national and global importance.