CMC Connect Launches AI-Powered Crisis Management Platform, Advocates for AI-Driven Strategies

CMC Connect LLP (Perception Consulting) hosted the Crisis Management Advocacy Month Flagship Conference 2026 in Lagos, emphasizing the critical need for artificial intelligence-based approaches and improved coordination systems to tackle the rapidly changing crisis environment.

Held at the Metropolitan Club in Lagos, the event gathered influential stakeholders from government, industry, and the communications sector under the theme, “Crisis Management in the AI Milieu: Fresh Threats, Smarter Responses.” Throughout the conference, participants reiterated the importance of shifting from a reactive to a proactive, intelligence-led framework for crisis preparedness.

Opening the event, Yomi Badejo-Okusanya, Lead Partner at CMC Connect LLP, called for a strategic repositioning of crisis management within organizational leadership. He emphasized that crisis management should move from the periphery to the core of leadership, highlighting the necessity of anticipation, preparation, and decisive action in navigating crises. He described the event as part of a broader movement to redefine readiness amid an increasingly volatile world.

Badejo-Okusanya also announced the launch of Crisis-X, a cutting-edge AI-powered crisis management platform developed by CMC Connect LLP, describing it as “built for speed, intelligence, and the demands of the current moment.”

“In the age of AI, a stitch in time doesn’t just save nine, it preserves reputation, leadership, and the trust that underpins both,” he added.

Delivering the keynote, Bosun Tijani, Honourable Minister of Communications, Innovation and Digital Economy, underscored the vital role of data, technology, and coordinated systems in managing contemporary crises. He stressed the importance of preparedness, stating that while crises are unavoidable, effective responses can be cultivated. “With the right data and systems, organisations can move from reacting to crises to anticipating risks and managing them in real time,” he said.

A key feature of the conference was the unveiling of the CMC Connect Crisis-X Intelligence Engine, an AI-driven platform designed to improve detection, analysis, and response to crises. This system integrates real-time monitoring, sentiment analysis, strategic response planning, and recovery mechanisms, including emotional intelligence features to interpret and respond to public sentiment during critical moments.

Additionally, a Public Verification Portal was introduced to combat misinformation by enabling organisations to validate and disseminate accurate information promptly, thereby maintaining credibility and public trust.

Discussions reflected widespread concern about the rapid escalation and complexity of modern crises, especially in an era dominated by digital platforms and AI. Speakers highlighted that misinformation now spreads faster than institutional responses, putting credibility and trust at the forefront of crisis management strategies.

One notable observation from the sessions was: “today, crises are faster than facts, louder than truth, and increasingly engineered,” underscoring the urgent need for faster, more coordinated, and intelligence-driven responses.

As the conference concluded, attendees emphasized the importance of making preparedness a strategic priority. There was a collective pledge to harness innovation, foster collaboration, and responsibly deploy technology to navigate an increasingly intricate risk landscape.

In his goodwill message, Olalekan Fadolapo, Director General and Chief Executive Officer of the Advertising Regulatory Council of Nigeria, who represented the Honourable Minister of Information and National Orientation, Mohammed Idris Malagi, praised the Board and Management of CMC Connect LLP for their innovative approach to crisis management.

He also raised concerns about the rising misuse of AI by unregulated content creators to spread misinformation and amplify negative narratives, urging stakeholders to utilize AI responsibly in support of national development.

Dignitaries at the event included Femi Olubanwo, Immediate Past President of Igbobi College Old Boys Association and Partner at Banwo & Ighodalo; Kunle Elebute, Immediate Past Chairman of KPMG Africa and current Chairman of CMC Connect LLP; and Bolajoko Bayo-Ajayi, the first female President and Chairman of the Nigerian Institute of Marketing, among other distinguished guests.

Ultimately, the conference reinforced a vital message: while crises are inevitable, organisations that invest in anticipation, intelligence, and coordinated response will be better equipped to protect trust and emerge stronger.