CMC Connect LLP and DrawBridge CM Announce Strategic Partnership to Deliver Crisis Communication, Reputation Management Solutions
In a transformative initiative aimed at bolstering crisis communication and reputation management solutions in Nigeria, CMC Connect LLP (Perception Consulting) and DrawBridge CM Ltd have officially announced a strategic partnership in Abuja. Chief Yomi Badejo-Okusanya fnipr, Lead Partner of CMC Connect, and Hassan Abdul mnipr, Lead Consultant/CEO of DrawBridge CM, initiated the process for a Memorandum of Understanding (MoU) that will enhance collaboration in advocating and delivering effective crisis communication and reputation management services.
Expressing his enthusiasm for the partnership, Chief Yomi Badejo-Okusanya remarked, “This alliance will revolutionize the crisis communication landscape. By merging the unique strengths of CMC Connect LLP and DrawBridge CM, we are reinforcing our commitment to assisting businesses in navigating crises efficiently while protecting their reputation.”
This collaboration comes at a critical juncture, following the independent launches of innovative solutions by both organizations. CMC Connect unveiled “Crisis X,” a specialized crisis communication service that integrates expert crisis management with proactive techniques. Meanwhile, DrawBridge CM introduced “PRISM” (Protecting Reputation Through Insight, Strategy & Management), a trademarked framework designed for comprehensive Reputation Risk Management, helping organizations build resilience against reputational threats.
The partnership recognizes that the combined expertise and cross-functional capabilities of both firms can yield a more comprehensive and dynamic approach to crisis communication and reputation management. Together, they aim to deliver holistic solutions that assist businesses, institutions, and individuals in mitigating reputational risks, managing crises, and strengthening stakeholder trust.
Hassan Abdul highlighted the synergy between the two solutions, stating, “Crisis X and PRISM are complementary offerings that tackle the evolving challenges of reputation management. Through this collaboration, we will provide our clients with an expanded toolkit for both proactive and reactive credibility management.”
As the corporate communications landscape continues to evolve, this partnership paves the way for innovative, data-driven, and proactive reputation management strategies, empowering organizations to uphold their credibility, trust, and stability in an era of heightened scrutiny and digital disruption.