CMC Connect LLP Launches Crisis-X Initiative, Declares March Crisis Management Advocacy Month
CMC Connect LLP, Nigeria’s premier Public Relations and Communications firm, has announced the launch of Crisis-X, an innovative initiative aimed at empowering organizations with essential strategies and tools for effective crisis management.
The unveiling took place at the firm’s headquarters in Lagos on Monday, marking a pivotal moment in CMC Connect LLP’s 33-year legacy of leadership in perception management. In conjunction with this initiative, the firm has designated March as Crisis Management Advocacy Month, a global campaign aimed at increasing awareness about the significance of crisis preparedness and response.
Crisis-X serves as a robust platform that provides expert insights, training, and strategic guidance to assist businesses in anticipating, managing, and recovering from crises. The initiative encompasses vital areas such as risk assessment, crisis communication, reputation management, and post-crisis recovery strategies.
During the launch, Raheem Olabode, Managing Partner of CMC Connect LLP, reiterated the firm’s commitment to delivering innovative and sustainable solutions. “We are excited to introduce Crisis-X, which reflects our dedication to excellence and innovation in crisis management. At CMC Connect LLP, we are committed to equipping organizations with the expertise needed to effectively navigate crises. This initiative reinforces our position as industry leaders in providing cutting-edge, sustainable solutions that create impact.”
Yomi Badejo-Okusanya, Lead Partner of CMC Connect LLP, delivered a keynote presentation on the strategic framework of Crisis-X, emphasizing the crucial role of proactive crisis management in today’s fast-paced business landscape.
Guest speaker Professor Anthony Kila, Director of the Commonwealth Institute of Advanced Professional Studies, praised the initiative’s significance, stating, “What we are witnessing today is truly groundbreaking. Crisis is an inevitable part of life, and our preparedness determines the outcome. With Crisis-X, CMC Connect is setting a new standard in the industry by not only offering solutions but also leading advocacy efforts to transform crisis management practices.”
Badejo-Okusanya further emphasized the urgency of the initiative, noting that in an age where a single incident can escalate rapidly and profoundly affect public perception, organizations must be prepared. “Crisis-X is our response to this pressing need, equipping businesses with the tools, expertise, and strategies required to protect their reputation.”
CMC Connect LLP also announced the establishment of Crisis Management Advocacy Month, to be held annually in March starting this year. This initiative aims to promote awareness about the necessity of proactive crisis planning and preparedness among businesses and organizations. Throughout March, industry experts, business leaders, and public sector representatives will engage in various activities to discuss emerging trends in crisis management.