CWAY’s Akinrimisi Inducted as NIMN Fellow

The Deputy Marketing Director of CWAY Food & Beverages, Akinrimisi Olabode Samuel has been conferred the highest honour in marketing as a fellow of the National Institute of Marketing of Nigeria (NIMN).

He was inducted alongside 67 others at the induction ceremony held during the NIMN Annual Marketing Conference in Ibadan, Oyo State, recently with the theme “Empowering Nigeria Brands: Leveraging Local Content for Global Success”. 

Speaking at the event, President and Chairman of the NIMN Council, Mr. Idorenyen Enang, charged the new fellows to uphold the highest standards as marketing professionals, continue to contribute to the growth of the profession, and mentor younger professionals.

Excited about the honour, Akinrimisi said he was humbled to be among those inducted as fellows of the profession, as it is an opportunity for him to give back to society and the profession that has given him so much and helped him achieve his dreams.

“This honour means more commitment to the marketing communications industry in Nigeria, apart from that globally it also informs me of the need to bring to bear the practice of marketing within the communities we find ourselves in Nigeria thereby marketing continues to be that pillar of resourcefulness across different businesses and also ensure that marketing continues to be that force to be reckoned with across functions that continue to make businesses grow profitably and sustainably,” he stated.

On plans to give back, he explained that” The way of giving back is to ensure absolute unbundling of young marketeers and those that have businesses classified within the SMEs category.  Unbundle them in a way that they understand the essence of marketing and that marketing is not just a theory but a practice that promotes the profitability of any entity be it a business or NGO. Aside from that in terms of stakeholder engagement, there are so many gaps within the industry that we need to close, so this is an opportunity for me to get in touch with several stakeholders across associations and we will be able to leave the marketing ecosystem better than we have met it.”

Akinrimisi is a marketing professional and consumer engagement expert with a distinct quest for excellence. He is a multiple award winner in the marcomms industry (including the Industry Builders Award –ADVAN), brand strategist, growth driver, conference speaker, and coach with captivating skills whose pursuit of knowledge, flawless executions, and enduring impacts is phenomenal. His career traverses around marketing, sales, trade marketing, and business development in the B2C and B2B terrains with over 17 years of industry experience (inclusive of 14 years of marketing practice) filled with indelible track records.

Growing through the corporate ladder, Akinrimisi has been giving back in his own measures. Organizations where he has demonstrated his solution-oriented skill set include AIMS Asset Management Company (Portfolio Manager), Nycil Ltd (Commercial Officer), Nagode Industries Ltd (Sales & Product Marketing Manager), Eko Supreme Resources Nig. Ltd (BDM & Brand Manager), HPZ Limited (Subsidiary of PZ Cussons Nig. Plc – Category Manager & Communication Lead), and currently CWAY Food & Beverages (Deputy Marketing Director). By the side, he consults for several businesses that have also continued to grow in leaps and bounds.

Akinrimisi, an associate registered practitioner in advertising and current Treasurer (ADVAN), is a graduate of Industrial Chemistry and alumnus of Adekunle Ajasin University, Akungba-Akoko, Ondo State and the University of Lagos (where he bagged an MBA in marketing).