Cycling Africa Sets Sights on Continental Growth with New Management and Expansion Strategy
Cycling Africa has announced a strategic move to oversee the management and coordination of Cycling Lagos and Cycling Kano, marking a significant step toward establishing cycling as a key driver for sports development, tourism, health, environmental sustainability, and economic growth across Africa.
In Lagos, Bamidele Adeleye, President and CEO of Cycling Africa, highlighted the importance of this development: “The new management structure represents a significant step forward in the evolution of the cycling events.” He emphasized that Cycling Africa will bring professional management, strategic partnerships, marketing, sponsorship development, event production, and expansion opportunities to both flagship initiatives, supported by BrandEscort’s media expertise.
“Africa needs more platforms that can bring people together across borders. Cycling provides that opportunity. Our vision is to build a network of cycling events and initiatives that can contribute to healthier communities, cleaner cities and stronger sports tourism across Africa,” Adeleye stated.
Cycling Lagos, preparing for its 5th edition, has grown into one of Nigeria’s premier cycling events, uniting professional and recreational cyclists, youth, families, corporations, government agencies, and enthusiasts. Similarly, Cycling Kano has established itself as a vital platform for promoting cycling and healthy lifestyles in Northern Nigeria.
Under the new leadership, Cycling Africa aims to build on these successes and develop a unified continental cycling platform that connects cyclists, brands, governments, tourism organizations, and stakeholders across Africa. “Our objective is to build a continental cycling platform that connects cities, communities, brands and governments through cycling,” Adeleye explained.
The long-term vision extends beyond Nigeria, with plans to expand cycling initiatives into other African cities, fostering a continent-wide network. “Cycling Africa is being created with a much bigger vision than organising individual cycling events. Our objective is to build a continental cycling platform that connects cities, communities, brands and governments through cycling,” he added.
Adeleye also highlighted cycling’s potential to contribute significantly to Africa’s development—particularly in youth engagement, transportation, tourism, fitness, environmental sustainability, job creation, and community development.
The expansion strategy will focus on identifying key cities across Africa for new cycling events and strengthening existing initiatives. It will also seek partnerships with governments, corporations, international development agencies, cycling associations, tourism bodies, and environmental groups to foster sustainable cycling programs that support a resilient future.
This announcement precedes the upcoming 5th edition of Cycling Lagos, scheduled for Saturday, September 12, 2026, at Lagos’ National Stadium, Surulere. Themed “Trash to Treasure,” the event underscores the growing emphasis on environmental sustainability, recycling, and responsible waste management.
Expected to draw cyclists, families, youth, corporate teams, and enthusiasts, the event will serve as a platform for promoting sustainable transportation and environmental awareness across Nigeria and beyond.