Exploring Nigeria’s Digital Transformation Journey with GOtv
Nigeria’s remarkable journey toward Digital Switch Over (DSO), which commenced in 2006, has been marked by a gradual rollout across seven states: Lagos, Kano, Port Harcourt, Ilorin, Enugu, Osogbo, Jos, and the Federal Capital Territory.
Right from the start, the aspiration was to achieve nationwide coverage by 2017, with a phased schedule extending across the six geopolitical zones of the country. Yet, the technical and financial complexities associated with DSO prompted the federal government to extend the timeline over the years.
Earlier this year, the federal government introduced a plan to pursue a uniform rollout. While the government diligently explores the best approach to bring other states into the DSO ecosystem, GOtv, a Digital Terrestrial Television (DTT) platform, has played a pivotal role in spreading digital transmission throughout the country.
It’s worth noting that GOtv Nigeria was the first DTT operator to wholeheartedly support the federal government’s digitization initiative and has consistently expanded its services to reach more states and cities across the country.
Since its introduction to the Nigerian market in October 2011, GOtv has emerged as the leading DTT service provider in Nigeria, with a presence in 46 cities across 25 states nationwide.
The key to this achievement lies in GOtv’s substantial investment in cutting-edge technology. GOtv’s content programming is delivered using DVB-T2 technology, which represents the pinnacle of technology in the DTT realm. This advanced technology empowers GOtv subscribers to embrace the digital television revolution from the comfort of their homes, providing an exceptional viewing experience with high-quality picture and sound.
While some might argue that the aim of DSO was to make high-quality digital content accessible to the audience for free, it’s worth acknowledging that digital terrestrial transmission in Nigeria is predominantly available through pay-TV platforms.
GOtv made its entry into Nigeria with a commitment to make high-quality local and international content accessible and affordable to as many households as possible. This commitment has been steadfastly upheld. With over 85 channels spanning news, music, sports, documentaries, series, movies, and children’s programming, GOtv also offers its customers free-to-air channels that can be accessed without an active subscription package.
Moreover, for as little as N1,300 per month, subscribers on GOtv’s Smallie package can enjoy a diverse array of terrestrial stations, kids’ channels, music options, and even a foreign news channel like Al Jazeera.
The GOtv platform has elevated the digital transmission experience for the average Nigerian family by providing affordable access to high-quality local and foreign content. Customers across various packages can relish Africa Magic’s original shows and series, savour the best of European football matches, and enjoy a wide array of sporting events from around the world. GOtv truly embodies a brand that values its customers and employs the best available technology to deliver an exceptional viewing experience.