Free Shipping Outpaces Discounts In Ecommerce Offers- Study

Retailers wondering what to stress in their emails have an answer in this chaotic period: consumers want faster shipping more than discounts, according to a study from Ware2Go, conducted by Propeller Insights.

Of the merchants polled, 65% report ecommerce cart conversions of up to 25% when one-to-day delivery is promised.

Moreover, 71% say customers are willing to pay extra for one- to-two-day shipping. And 59% say two-day shipping guarantees have brought in more repeat customers.

Here are some effective offers:

Free shipping — 56%

One- to-two-day shipping — 52%

Free gift with purchase — 29%

In-cart discount — 26%

On the downside, merchants face these shipping challenges:

Insufficient inventory management — 33%

Incorrectly filled orders — 31%

Slow delivery speeds — 30%

Lack of labor availability — 30%

A third of the response define themselves as B2E — Business for Everyone — and must deliver service across multiple channels.

Of the firms surveyed, 50% use their own warehousing and fulfillment resources, and 32% use both insource and outsource.