Free Shipping Outpaces Discounts In Ecommerce Offers- Study
Retailers wondering what to stress in their emails have an answer in this chaotic period: consumers want faster shipping more than discounts, according to a study from Ware2Go, conducted by Propeller Insights.
Of the merchants polled, 65% report ecommerce cart conversions of up to 25% when one-to-day delivery is promised.
Moreover, 71% say customers are willing to pay extra for one- to-two-day shipping. And 59% say two-day shipping guarantees have brought in more repeat customers.
Here are some effective offers:
Free shipping — 56%
One- to-two-day shipping — 52%
Free gift with purchase — 29%
In-cart discount — 26%
On the downside, merchants face these shipping challenges:
Insufficient inventory management — 33%
Incorrectly filled orders — 31%
Slow delivery speeds — 30%
Lack of labor availability — 30%
A third of the response define themselves as B2E — Business for Everyone — and must deliver service across multiple channels.
Of the firms surveyed, 50% use their own warehousing and fulfillment resources, and 32% use both insource and outsource.
Note: Ware2Go is an on-demand fulfillment provider.
Propeller Insights polled 250 merchants operating online and brick-and-mortar businesses.
Credit: Media Post