Future Brand Idol Set to Return as Founder Team Up with Forbes Black Community Member
Two years after the last edition was hosted, the organisers of Future Brand Idol (FBI) have concluded plans to relaunch its advertising contest on a bigger scale following a new partnership with Forbes Black Community member, Emmanuel Dairo.
The contest, which seeks to discover and breed young creative talents in Nigerian Tertiary institutions has created top talents who have gone to explore new grounds in their respective endeavours.
Through this newly forged relationship, the founder of the contest, Abdullahi Ahmed Atewe and Emmanuel Dairo will be seeking to expand the horizon of the competition to offer more value.
This will see fresh partnerships and expansion of the awards including new categories that will take into account the evolving nature of the creative industry.
The planned creative contest which will be unveiled soon will feature industry bellwethers as well as other creative engines and titans of the industry as the stakeholders.
Speaking on this, FBI founder, Abdullahi Ahmed said through initiatives like the Future Brand idol, students can have access to practical knowledge about their courses via interaction with professionals through trainings, seminars and workshops.
He called on stakeholders in the integrated marketing communication industry to support in the sustainability of talents in the industry in order to prevent and groom students who will grow to be future brand problem solvers.
He said, “With this new partnership, we want to break new grounds. Our industry has evolved. We are competing not against each other but against advancements in technology and it is very important to see how we can merge this to create better output.
On his part, Mr Dairo said,”What we are looking at here is the evolution of Future Brand Idol. Coming on board will change the face of this award. Like Abdullahi has said, there are many people breaking new grounds and it is cognisant we give them the backing and recognition they wholly deserve.”
At the last event in 2021, Oluwadara Adesanya of the University of Ibadan emerged the winner while Favour Olushola (University of Lagos) and Shola Adido (University of Ilorin) emerged first and second runners-up respectively.
The previous editions have seen input from top industry leaders like Lanre Adisa and Ozone Mbanefo.