Gamification: How to Win at Retail Media by Leveraging Playable Marketing

by Erika Naud

The digital advertising landscape is rapidly evolving, and retail media is emerging as a powerful channel for marketers to connect with their target audiences. According to ecommerceDB, a partner of Statista, global revenues from ads on digital retail media networks are projected to reach an impressive $128bn in 2023, reflecting solid growth compared to previous years.

As retail marketers navigate this dynamic landscape, it is essential to understand the significance of retail media and explore innovative solutions to address its inherent challenges. Enter gamification. With platforms such as Playable, gamification offers a unique approach to optimize retail media campaigns and overcome pain points commonly associated with this advertising channel.

Leave a Reply

Your email address will not be published. Required fields are marked *