How Chicken Republic is Bringing Online Consumer Engagement to Billboard
Chicken Republic has captured the hearts and minds of consumers through its remarkable and innovative approach to advertising campaigns.
The brand inferred for its savory offerings has introduced a consumer experience and expectation-led campaign tagged “brand love billboards”.
A pure representation of customers’ emotional outpour and a tacit show of the valuable place the brand has in the lives of its customers.
What emanated from sheer positive tweets of reviews from customers’ experiences with the brand have evolved to become authentic attention-grabbing billboards strategically placed across locations in Lagos.
These billboards are a show of the numerous joyful experiences customers have had with the brand, bringing about a much deeper affinity with the brand beyond just delicious chicken, it’s about deeper emotional connection.
The witty tweets displayed on these billboards will no doubt leave a lasting impression, especially as each billboard is bolder and more impactful than any other billboard around.
A check on keyword #ChickenRepublic indicated the initial outstanding ability of the campaign with people sharing their encounters and praising the creativity behind these ads.