How Glo’s New Initiative is Contributing to Development of Entertainment Industry

By Mene Prosper

In our digital world today,competition is paramount in every sphere of life and the business world is not excluded. It is therefore necessary that brands be at the the forefront of their game by being strategic. This includes being innovative,idealistic,imaginative amongst others to stay afloat and relevant overtime.

Glo has been putting in effort in entertainment for quite a long time by sponsoring and organizing entertainment events in Nigeria.

In 2015, Globacom attained a remarkable feat by being the first brand to organize and sponsor a dance reality tv show tagged dance with peter.

Knowing how important entertainment is to getting the attention of Nigerians Globacom organized the Glo battle of the year which auditions have been done and regional winners have been announced from states like Lagos, Enugu, abuja,kano etc.

Globacom has announced that the dance competition will start airing on TV stations from February 2022. It will be a 13 episode reality TV show and will run for 13 weeks and will also produce a group to represent Nigeria at the global contest which will hold in Japan in 2023.

All dancers and dance fans will have a few exciting months ahead once the show commences.