June 12 remains an historical day in Nigeria’s political history as it is also the country’s Democracy Day.

On June 6, 2018, eight days after May 29, 2018, had been celebrated as Democracy Day, the President Buhari-led Federal Government of Nigeria declared June 12 to be the new Democracy Day.[

According to President Bola Tinubu in his Democracy Day speech “The abortion, by military fiat, of the decisive victory of Chief Moshood Kashimawo Olawale Abiola of the defunct Social Democratic Party (SDP) in the June 12, 1993, presidential election, up to that time, the fairest and freest election in the country’s political evolution, turned out, ironically, to be the seed that germinated into the prolonged struggle that gave birth to the democracy we currently enjoy since 1999.”

Since the declaration of the holiday, brands have been leveraging on the day to engage with consumers with various messages and initiatives .This year was not different as messages of freedom, goodness of democracy and how their brands have given consumers to choose.

From social media to print and other media brands churned out messages and advert.

Some of the creatives are below: