Industry Leaders Applaud Adejumoh’s Book, Call for Strategic Reinvention in PR Practice
Prominent industry figures have widely lauded Godfrey Adejumoh’s latest publication, “Winning with Strategic Communications: Essential Strategies for the Next Generation of Leaders”, calling it a vital and transformative addition to the evolution of public relations in Nigeria and Africa.
The book was officially launched at a well-attended event in Lagos, attracting top communication professionals, corporate executives, and stakeholders. Attendees praised the depth of insights and the pressing relevance of its message.
Leading the chorus of praise, Israel Jaiye Opayemi, Managing Director and Chief Strategist of Chain Reactions Africa, remarked that the timing of the publication could not be more critical.
“First and foremost, this book would not have come at a better time than now,” he said, emphasizing the ongoing generational shift as many founding figures in the PR space approach retirement.
Opayemi described the book as a call to action for practitioners to document their experiences deliberately and contribute to a growing knowledge base that will ensure the profession’s sustainability.
Chief Yomi Badejo-Okusanya (YBO), Chairman of the Nigeria Reputation Management Group (NRMG), immediate past President of the African Public Relations Association (APRA), and founder of CMC Connect LLP, underscored the importance of distinguishing between strategy and tactics within communication practice.
While describing the book as a strong tactical resource, he highlighted its alignment with a broader strategic goal to position communication professionals as central to organizational decision-making.
He further emphasized that practitioners must assert their relevance across vital business functions such as finance, human resources, sales, and marketing.
Badejo-Okusanya revealed plans to incorporate the book into structured training within his organization, stating, “I bought about 10 copies. We’re going to have sessions on it. He’s going to come and teach us,” adding that real value comes from internalizing and applying its principles.
Adding his voice to the praise, Soromidayo George, Corporate Affairs and Sustainability Director at Nigeria Bottling Company, commended Adejumoh’s professionalism and character, describing the book as impactful and broadly relevant.
“This is a book everybody should read. It will make a significant difference in people’s lives,” she said.
Similarly, Funmi Onajide, Chairperson of Brooks and Blake PR, highlighted Adejumoh’s dedication to continuous learning and excellence, emphasizing his status as a valuable asset to the industry.
Institutional support came from Dr. Samuel Ayetutu, Chairman of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR), who called the book a timely addition to the profession’s knowledge base.
In his remarks, Adejumoh passionately championed the elevation of communication professionals from tactical support roles to strategic leadership.
“The communication professional must be present in rooms where decisions are taken,” he stated. “We need to get to the point where when a company needs a new CEO, a communication professional is on top of the list.”
He stressed that corporate communications transcend visibility, focusing on influence, transformation, and measurable business outcomes.
“The business of corporate communications is about turning things around for the good of the business. Our job is not to raise shoulders, it is to influence,” he added.
Drawing from his over 15 years of experience with multinational organizations such as Diageo, Unilever, MTN, DHL, Accenture, and LG, Adejumoh positions the book as a practical guide for leadership, reputation management, and strategic influence in a complex business landscape.
Beyond its immediate impact, stakeholders at the launch agreed that the book has sparked an essential conversation about the future of public relations—highlighting the need to deepen strategic thinking, institutionalize knowledge sharing, and position practitioners as key drivers of both business success and national development.