Insight Publicis Parts Ways with Airtel Nigeria

In a significant shift within Nigeria’s marketing landscape, Insight Publicis, a prominent integrated marketing communications agency, has officially stepped away from its partnership with Airtel Nigeria, effective immediately.

This decision was reached after a thorough assessment of the collaboration, where both entities found it challenging to agree on terms. Despite mutual respect and admiration, Insight Publicis said it has chosen to prioritize partnerships that align more closely with its strategic goals and industry standards.

Dolapo Ogunbambo, Chief Operating Officer of Insight Publicis, stated, “Our dedication to excellence drives us to seek partnerships where there is a strong alignment on value and strategic goals. We have appreciated our time with Airtel Nigeria and wish them all the best in their future projects.”

With this transition, Insight Publicis is poised to redirect its focus toward delivering innovative marketing solutions to a wider array of clients across various sectors, ensuring that its commitment to quality remains unwavering.

Recall that Insight Publicis, which has been handling the Airtel Nigeria account since 2013, was paired with The Hook in 2024 to jointly manage the account after a competitive pitch process.