Interswitch’s Dr. Cherry Eromosele Makes 2026 Global B2B CMO 100 List
Interswitch’s unwavering commitment to strategic marketing and brand leadership has been further validated on the global stage, with its Group EVP of Marketing and Communications, Dr. Cherry Eromosele, being recognised among the 2026 Global B2B CMO 100. This marks her third appearance on the prestigious list, following previous recognitions in 2021 and 2022.
This accolade signifies more than individual achievement; it highlights the rising prominence of strategic marketing as a vital business capability. Effective marketing is now recognised as a key driver of growth, reputation, stakeholder trust, and a strategic enabler for African companies to compete confidently on the world stage.
For over twenty years, Interswitch has transformed from a pioneering payments provider into one of Africa’s foremost integrated digital payments and commerce platforms, serving millions of consumers and businesses across multiple markets. Throughout this journey, brand leadership has remained central to communicating the company’s purpose, fostering customer confidence, and supporting its expansion in a fast-evolving, competitive landscape.
As EVP of Marketing and Communications, Dr. Eromosele has spearheaded integrated marketing, corporate communications, and stakeholder engagement initiatives that have bolstered Interswitch’s reputation and aligned brand strategy with core business objectives. Under her guidance, marketing continues to be a strategic growth function—supporting commercial success, reinforcing trust, and advancing the company’s vision of enabling seamless value exchange across Africa.
On her recognition, Dr. Eromosele stated:
“As African businesses continue to scale across borders, building globally competitive brands has become a strategic imperative rather than a mere communications exercise. Marketing today plays a critical role in enabling business growth, strengthening trust, and creating meaningful value for customers, partners, and investors.
“This recognition reflects the collective commitment of the exceptional teams I have had the privilege to work with at Interswitch. Together, we have remained focused on telling authentic stories, building lasting relationships, and supporting the company’s broader ambition of driving digital transformation and inclusive growth across Africa.”
In today’s competitive landscape, advantage is increasingly shaped not only by technological innovation but also by the strength of a brand—its trustworthiness and the experiences it creates for stakeholders. As African businesses expand beyond borders and participate more actively in the global digital economy, these capabilities are vital for resilience, innovation, and sustainable growth.
For Interswitch, this latest accolade reinforces its core belief: long-term success depends on visionary leadership, strong brands, and meaningful engagement with the communities it serves. As the company continues to pioneer the future of digital payments and commerce across Africa, it remains dedicated to investing in leadership, capabilities, and partnerships that drive economic transformation across the continent.