IWD 2023: Top Creative Campaigns from Nigerian Brands That Celebrated Women

Women play an important role in the society. The gender has an estimated population of  3,904,727,342 or 3,905 million or 3.905 billion, representing 49.58% of the world population. So no brand or marketer can ignore their presence.

Yearly, women are mostly celebrated especially in the month of March. The International Women’s Day (IWD) is one of such event, commemorated every 8th of March.

Brands leverage on the celebration to reach women through various campaigns and initiatives. They also use it as an avenue to restate their commitment to empowering the gender.

This year’s IWD celebration celebrated the power of digital innovation and technology for promoting women’s rights.  The year’a campaign theme is #EmbraceEquity and it is met to get the world talking about why
gender equity needs to be part of every society’s DNA

Brand Times gathered some of the creative campaigns churned out by some Nigerian brands to commemorate IWD. They are below: