JETOUR I W Motors Nigeria Celebrates Customers with #WinYourWayToBrazil, Unveils Owners Club
By Daphne Uduneje
Jetour I W Motors Nigeria has reinforced its focus on customer engagement and community building with the conclusion of its #WinYourWayToBrazil campaign and the official unveiling of the Jetour Nigeria Club, marking a new phase in the brand’s efforts to deepen relationships with vehicle owners beyond the point of purchase.
The dual initiative brought together Jetour customers, guests and members of the Jetour team at the company’s showroom on Adeyemo Alakija Street, Victoria Island, Lagos, for an evening of celebration, entertainment and customer engagement, culminating in the much-anticipated raffle draw.
The #WinYourWayToBrazil campaign was designed to reward customers who purchased or placed an order for any Jetour vehicle between August 18 and September 20, 2026, giving eligible participants an opportunity to win an all-expenses experience in Brazil to attend the Jetour Brazil Fan Festival.
The campaign reached its climax on Friday, September 25, with the winner selected through a live raffle draw during the customer appreciation event.
Beyond the raffle, the gathering provided an opportunity for Jetour owners to interact in a relaxed setting, with refreshments, music and other activities forming part of the evening.
Branded Jetour Owners Club gifts were also presented to customers, adding a community dimension to the celebration.
For Jetour I W Motors Nigeria, however, the event represented more than the conclusion of a promotional campaign. It also marked the formal establishment of the Jetour Nigeria Club, an owners’ community designed to provide a structured platform through which customers can connect, share experiences and participate in activities centred around the brand.
The new club is expected to provide a growing calendar of experiences, adventures, social activities and community initiatives, creating opportunities for Jetour owners to interact with one another while strengthening their connection with the brand.
Registration for membership of the Jetour Nigeria Club is expected to open soon, with all Jetour owners in Nigeria eligible to join the community.
The development builds on Jetour I W Motors Nigeria’s recent efforts to create experiences that extend beyond the traditional dealership and vehicle ownership model.
One of such initiatives was the Jetour Africa Expedition — Nigeria Edition, which brought together Jetour owners, influencers, media representatives and members of the Jetour team for a driving experience combining adventure, culture and community.
The Africa Expedition provided an early platform for bringing Jetour owners together around shared experiences, while the #WinYourWayToBrazil campaign has further extended that engagement through customer rewards and participation.
With the introduction of the Jetour Nigeria Club, the company is now seeking to institutionalise that sense of community by providing owners with an ongoing platform for interaction and shared experiences.
The move comes as Jetour I W Motors Nigeria continues to expand the presence of the Jetour brand in the Nigerian automotive market, with customer engagement increasingly becoming an important component of the ownership experience.
Rather than limiting its relationship with customers to vehicle sales and after-sales services, the company’s recent initiatives point towards a broader ownership ecosystem in which customers can participate in brand-led activities, connect with fellow owners and experience the Jetour brand beyond the showroom.
Jetour I W Motors Nigeria is the authorised distributor of the Jetour range of vehicles in the Nigerian market.
