Jumia Nigeria Launches 2025 Black Friday Campaign with Exclusive Brand Deals

Jumia Nigeria, an e-commerce platform, is set to kick off its highly anticipated Black Friday festival dubbed “Do Pass Yourself,” running from October 31 to November 30. The month-long celebration promises irresistible discounts, exclusive brand offers, and a dynamic shopping experience across categories including fashion, beauty, electronics, home, and more.

This year’s festival will showcase top international and local brands such as Nivea, Xiaomi, Itel, Skyrun, Silvercrest, AEON, Poco, Oraimo, Binatone, Ecoflow, Hithium, Diageo, and Ledrop. Customers can look forward to flash sales, engaging games, treasure hunts, and other exciting activities designed to elevate their shopping journey.

Since introducing Black Friday to Africa in 2014, Jumia has been a pioneer in transforming the continent’s retail landscape, establishing November as the premier month for digital shopping festivities across Africa.

“Black Friday is more than just a sale; it’s a celebration of the African consumer. Over the past thirteen years, we’ve built an ecosystem that provides access to trusted brands at unbeatable prices, backed by reliable delivery and secure payments,” said Temidayo Ojo, CEO of Jumia Nigeria. “This year, we’re elevating the experience further, offering more value and convenience to our customers throughout the month. Our entire festival is designed around their needs.”

Africa’s e-commerce market continues to expand rapidly, projected to surpass USD 40 billion in revenue by 2025. Driven by mobile-first consumers, improved logistics, fintech innovations, and growing trust in digital platforms, Jumia remains at the forefront of shaping Africa’s online retail landscape.

As the holiday season approaches, Jumia invites shoppers nationwide to join the excitement, discover unbeatable deals, and enjoy a richer, more rewarding online shopping experience.