Leadway and Paga’s Doroki Collaborate to Enhance Business Security for Nigerian Merchants
Paga’s Doroki platform, a key player in Nigeria’s fintech space, has formed a strategic alliance with Leadway Assurance, one of Nigeria’s leading insurance providers. This partnership is designed to offer comprehensive, tailored insurance solutions specifically for Doroki merchants, aiming to protect their businesses against daily risks and facilitate quick recovery from unforeseen events.
As part of this collaboration, Doroki merchants will have access to insurance products crafted to safeguard essential aspects of their daily operations—protecting their income, assets, and business continuity.
This initiative emphasizes a holistic approach to risk management. Besides providing coverage, Doroki and Leadway will deliver clear guidance on policy details, claim procedures, and best practices for risk mitigation. This empowers merchants with the knowledge needed to make informed decisions and confidently navigate uncertainties.
“At Doroki, we see our merchants as partners in driving economic activity across Nigeria’s retail landscape. This partnership with Leadway—an insurer with decades of experience and a strong reputation for reliability—means our merchants can focus on growing their businesses with the peace of mind that they’re protected,” said Arike Okwunowo, General Manager of Doroki Merchants.
Diana Mulili, Head of Digital Business at Leadway, expressed the company’s dedication to expanding access to financial security for Nigerians. “At Leadway, we believe insurance should integrate seamlessly into the everyday realities of people and businesses. By partnering with Doroki, we are embedding practical, easy-to-understand insurance solutions into a platform merchants already trust—helping them protect their income, assets, and livelihoods while continuing to grow with confidence.”
This partnership not only delivers financial protection but also promotes a culture of preparedness, awareness, and informed decision-making—crucial elements for sustainable business growth in an environment of unpredictability.