LG Partners with VIVA to Offer Comprehensive Laundry Solutions in Nigeria
LG Electronics (LG) has announced a strategic partnership with Aspira Nigeria Limited, makers of VIVA Detergent, to provide a bundled laundry solution for customers purchasing LG washing machines.
This collaboration aims to set a new benchmark for home care in Nigeria, seamlessly integrating LG’s innovative washing machine technology with VIVA’s high-performance detergent for an exceptional, ready-to-use laundry experience.
For a limited period, customers purchasing select LG Twin Tub, Top Load, or Front Load washing machines at authorized distributor showrooms nationwide will receive complimentary VIVA Matic detergent at the point of sale. Running from April through June 2026, this initiative ensures that every new LG washing machine buyer benefits from outstanding cleaning results from the very first wash.
Mr. Oktai Kim, General Manager, Home Appliances Solutions, LG Electronics Nigeria, stated: “This partnership reflects the global move towards integrated lifestyle solutions. At LG, our mission is to deliver more than appliances, we want to create holistic experiences that combine technology, convenience, and performance. By bundling our machines with VIVA detergent, we’re empowering our customers with a complete, effortless laundry solution right from day one.”
Adding to this, Mr. Santhosh Nair, Chief Marketing Officer at Aspira Nigeria Limited, said: “VIVA Matic detergent is specially designed for machine washing, delivering optimal results with every cycle. Teaming up with LG enables us to engage customers where it matters most, enhancing their everyday routines and reinforcing our commitment to quality.”
This partnership positions LG and VIVA at the forefront of a growing industry trend, where smart home appliances and consumables converge to deliver greater value and convenience. Available exclusively through Fouani-operated LG showrooms across Nigeria, the promotion also underscores LG’s focus on innovation, energy efficiency, and customer-centric design tailored to Nigerian households.
LG’s washing machines combine powerful performance with advanced technology suited for Nigerian homes. Features like TurboWash™ for faster, thorough cleaning; 6 Motion technology for gentle yet effective fabric care; and energy-saving Smart Inverter motors make laundry effortless and efficient. These innovations ensure clothes are thoroughly cleaned while preserving fabric quality, saving time, and reducing energy use.
Additionally, LG ThinQ® smart connectivity allows users to remotely control and monitor wash cycles via their smartphones. They can download specialized wash programs for different fabric types and receive maintenance alerts, simplifying the laundry process. This seamless integration of innovative technology and user-friendly features makes LG washing machines the smart choice for durability, convenience, and superior wash quality in every home.
For further details on this offer and LG’s full range of washing machines, visit https://www.lg.com/africa/washing-machines