MediaConsortium Conference and Awards 4.0 Set to Hold Sept. 18

The 2026 edition of the MediaConsortium Conference and Awards (MCCA) is scheduled to take place on Friday, 18 September 2026, in Lagos, organisers have announced.

This year marks the fourth instalment in the series, following the successful hosting of the 2025 event.

Under the theme, “The Value Shift: Strategies for the New Market Reality in the Age of the Empowered Consumer,” the conference will be held at the Lagos Chamber of Commerce and Industry (LCCI), Alausa, Ikeja, Lagos, commencing at 10am.

As a premier high-level gathering, the conference will convene business leaders, marketing professionals, brand strategists, corporate executives, media practitioners, policymakers, entrepreneurs, and students. Its purpose is to foster discussions around the evolving landscape of consumer behaviour and market dynamics.

Organised annually by MediaConsortium, a leading publication dedicated to marketing, branding, and business insights, the event offers a strategic platform for thought leadership, networking, knowledge exchange, and recognising outstanding organisations and individuals who are redefining value creation, customer engagement, innovation, and market relevance amidst rapid industry changes.

Organisers highlight that a distinguished line-up of seasoned professionals, with extensive expertise in the Integrated Marketing Communications (IMC) space, will be present to share valuable insights on navigating and thriving in the new market realit y driven by an increasingly empowered consumer.