Minister of Information to Lead ARCON 4.0 Industry Dialogue on Nigeria’s Advertising Evolution
The Advertising Regulatory Council of Nigeria (ARCON) has announced the Honourable Minister of Information and National Orientation, Alhaji Mohammed Idris, as the Chief Host of its upcoming Advertising Industry Colloquium (AIC 4.0). The event will be chaired by Mallam Jibrin Baba Ndace, Director-General of Voice of Nigeria (VON).
Scheduled for August 6, 2026, at D’Podium Event Centre, Ikeja, the theme ‘The Future of Advertising: Roles of Platforms, People and Regulations’ will bring together Nigeria’s leading advertising and marketing stakeholders, including advertisers, agencies, academia, media, creative professionals, technology platforms, regulators, and policymakers. The annual colloquium offers a vital platform for dialogue on advancing professionalism, innovation, and responsible advertising within Nigeria’s dynamic industry.
This event underscores ARCON’s commitment to fostering meaningful conversations around emerging industry issues and promoting a regulatory environment that supports sustainable growth, innovation, and ethical communication.
The Honourable Minister’s participation highlights the strategic importance of Nigeria’s advertising sector to the nation’s information and communications ecosystem. It also reflects the Federal Government’s dedication to strengthening responsible communication, supporting national development, and creating an enabling environment for the creative economy.
As Chairman, Mallam Jibrin Baba Ndace will bring strategic leadership and extensive experience to ensure the success of AIC 4.0.
The colloquium will feature keynote addresses, panel discussions, and interactive sessions focused on shaping the future of advertising and strategic communications in Nigeria. It remains a significant milestone in closing the gap between industry practice and academic knowledge.
ARCON invites all stakeholders and the public to participate in this influential industry dialogue.