Mudi Africa Enters Strategic Partnership With Mudipapa
One of Africa’s top clothing giants, Mudi Africa has entered a strategic partnership with the renowned Newspaper columnist and author of the soon-to-be-presented book, ‘Life Lessons from Mudipapa, Francis Ewherido ahead of the launch of the much anticipated book.
Part of the terms of the partnership is to kit the author at the presentation of the book on May 5 and subsequent guest appearances. Confirming the partnership, Ewherido said “the implication is that during the presentation, subsequent media appearances, book readings and other engagements involving the emergent Mudipapa brand, my outfits will be from Mudi Africa.”
Corroborating Ewherido the founder and Chief Executive of Mudi Africa, Clement Mudiaga Enajemo, said even though the Mudipapa brand is new, the brain behind it has been around and will be a good ambassador of the Mudi Africa brand, which recently celebrated its 25th anniversary. “Moreover, we are friends and home boys, so it was not really a difficult decision to make.”
The unveiling of Life Lessons from Mudipapa, the first major literary work of multiple columnist and chartered insurance broker, Francis Ewherido, comes up on May 5 in Lagos and will attract many prominent people from the insurance, business world, media, academia and Delta State, the home state of Ewherido. The event commences at 2pm with red carpet.