NIVEA Awards SUVs, ₦5 Million Cash Prizes, and Travel Experiences to Consumers

NIVEA has officially concluded its ₦3 billion National Consumer Promotion, marking the end of a 12-week nationwide campaign that has awarded cash prizes, vehicles, travel experiences, and millions of instant rewards to consumers across Nigeria.

The promotion reached its climax with a series of grand finale ceremonies held over three days, from Friday, 17th April, to Tuesday, 21st April 2026, in key cities including Lagos, Abuja, and Port Harcourt. In Lagos, the final presentation took place at the Providence Hotel, Ikeja, where winners were officially presented with their prizes in a high-profile event attended by brand representatives, regulators, and other key stakeholders.

The final draw, conducted on 9th April, produced 10 grand prize winners. These included recipients of three brand-new SUVs and winners of cash prizes of ₦5 million, ₦3 million, and ₦2 million, respectively. Additional winners received all-expenses-paid trips to Spain to watch Real Madrid play live.

One of the recipients at the grand finale, Oladipupo Demilade, a final-year student at Caleb University and one of the lucky SUV winners, said he initially doubted the notification. “When I received the call, I did not think it was real. I had to verify it before it became clear. It is a significant moment for me, particularly at this stage of my life,” he said.

Joy Onwuarikaije, one of the ₦5 million cash prize winners, shared a similar experience. According to her, her first reaction was doubt. However, that changed after she confirmed the win through the appropriate channels. She said the prize has turned into a meaningful opportunity for her and her business.

The geographic distribution of winners reflects the campaign’s national reach. SUV recipients included Fabian Kamsi (Abuja), Oladipupo Temilola (Lagos), and Bright Egbema (Port Harcourt), while major cash prizes were awarded to Faith Agbo (Enugu), Joy Onwuarikaije (Lagos), and Mariam Ibrahim (Kano), among others.

Beyond the grand prizes, the promotion achieved significant reach. Over 700,000 consumers emerged as winners throughout the campaign. Nearly 400 participants received prizes ranging from ₦1 million cash to ₦50,000 in shopping vouchers, while over 1.2 million consumers were awarded instant airtime credits.

Speaking with enthusiasm at the Lagos ceremony, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, expressed satisfaction with the campaign’s impact, saying it was designed to recognise and reward consumer loyalty on a large scale.

“This initiative was intended to acknowledge the role our consumers play in the brand’s continued growth. The response has been extensive, and the outcome reflects both participation and trust,” she stated.

Participation in the promotion was linked to the purchase of selected NIVEA 400ml body lotion variants. Consumers entered by dialing a code found on the product packaging, receiving instant rewards while also qualifying for periodic draws.

The campaign, themed “Double the Care, Double the Glow,” combined routine product usage with a layered rewards system aimed at encouraging brand engagement through tangible incentives.

The ₦3 billion Consumer Promotion was conducted under the supervision and approval of the National Lottery Regulatory Commission (NLRC), the Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC).