OOH Experts, Admen, Others Set to Converge at OOHACE 2024, LOMA Awards
Out-of-Home Advertising practitioners, advertising professionals and other stakeholders are set to converge at the Out of Home Advertising Conference and Exposition (OOHACE) 2024 and Location Marketing Awards (LOMA) slated to hold September 27 and 28, 2024 at the Marcelina’s Place, GRA, Ikeja Lagos and Marriott Hotels, GRA, Ikeja Lagos respectively.
The second edition themed, “Unlocking the Power of OOH Advertising in building Nigeria’s Entertainment Industry” promises to be a significant gathering for professionals in the advertising and marketing industries.
Kingsley Onwukaeme, the convener of both events, shared his thoughts on the industry impact of LOMA and OOHACE:
“As the convener of both the Location Marketing Awards (LOMA) and the Out of Home Advertising Conference and Exposition (OOHACE), I have witnessed firsthand how these events are transforming the face of the OOH industry in Nigeria. Last year’s event was a resounding success, bringing together the brightest minds in the industry and setting a new benchmark for excellence in location-based marketing and out-of-home advertising.
“LOMA and OOHACE have created an invaluable platform for professionals to share insights, explore innovative solutions, and celebrate outstanding achievements. The response from the industry has been overwhelmingly positive, with participants lauding the quality of the content, the networking opportunities, and the overall organization of the event.”
He added that “Last year’s edition saw a significant increase in participation from both local and international stakeholders, reflecting the growing recognition of Nigeria as a key player in the global OOH industry. The awards ceremony was a highlight, with numerous groundbreaking campaigns being honored for their creativity and impact. The feedback we received underscored the importance of such events in fostering a culture of excellence and innovation.”
Noteworthy, LOMA awards recognize outstanding achievements in location-based marketing and out-of-home (OOH) advertising. This year’s event will bring together industry leaders, innovators, and visionaries to celebrate excellence, creativity, and the impactful use of location-based marketing strategies and technologies.