P.R Professionals Shine at Lagos’ 10th LaPRIGA Gala and Awards
The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) hosted a spectacular 10th edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA 2025) on Friday at the MUSON Centre, Onikan, Lagos. This milestone event celebrated a decade of recognising excellence, innovation, and professionalism within Nigeria’s public relations sector.
Under the theme “Nox Excellentia – Night of Excellence,” the event brought together leading communication professionals, corporate executives, public sector leaders, academics, media practitioners, and stakeholders from across Nigeria’s communication ecosystem. LaPRIGA reaffirmed its position as Nigeria’s premier PR awards platform and one of the most respected in Sub-Saharan Africa.
In his welcome address, Dr. Samuel Ayetutu, FNIPR, FRPA, Chairman of the Lagos State Chapter of NIPR, described LaPRIGA as a powerful symbol of collective vision and professional commitment.
“Ten years on, LaPRIGA stands tall as a testament to what collective passion and professional excellence can achieve. Tonight is not just a celebration; it is a reaffirmation of excellence as the enduring value of our profession,” he stated.
Dr. Ayetutu praised the event’s evolution into what many now regard as the “Oscar of the Public Relations Industry in Nigeria,” commending the Chapter’s deliberate efforts to deliver a world-class experience for this milestone edition. He also lauded the Planning and Selection committees for hosting a flawless event based on credibility and transparency.
Chido Nwakama, Chairman of the Selection Committee, revealed that over 100 entries were received across 19 award categories for 2025, reflecting the increasing recognition of the awards and the improving standards of professional practice.
While acknowledging the quality of submissions, Nwakama urged practitioners to embrace peer review and professional validation as essential for the growth and credibility of the industry.
“Submitting your work for scrutiny is a professional stride, not a vulnerability. Excellence thrives when it is confidently showcased,” he said.
The evening’s highlight was the presentation of awards to outstanding individuals, agencies, and organisations whose work exemplifies strategic insight, creativity, ethical practice, and measurable impact.
LaPRIGA 2025 Award Winners include:
– Best Use of Technology in Public Relations: Teksight Edge
– Community Relations Excellence: TGI Group
– Best in Internal Communication: Teksight Edge / The RMB Promise and Sustainability Campaigns
– Corporate Communication Professional: Stanley Olisa
– Crisis & Issues Management: Integrated Indigo / Nigerian Bottling Company
– Most Influential PR Person: Tolulope Olorundero
– Media Excellence (PR Journalist): Felicia Nwosu (Marketing Edge)
– Public Relations Agency of the Year: Mosron Communications
– PR Educator of the Year: Dr. Nkem Osere
– Private Sector PR Campaign of the Year: Integrated Indigo / Lafarge – Women on Wheels
– PR Trainer of the Year: Tokunbo George-Taylor
– Public Sector PR Professional: Adekunle Adeshina
– Public Sector PR Campaign of the Year: Chain Reactions / Citizens Connect Initiative
– Rising Star Award: Ifeoluwa Ariyo-Agbaje
– Sustainability Communication: Integrated Indigo / NBC Packaging Collection Hub
– Insight-Driven Communication: Integrated Indigo / Lafarge Africa
– Excellence in Social Media & AI Innovation (Public Sector): Teksight Edge / Lagos State Government (E1 Lagos GP LOC)
– Entertainment PR: Chain Reactions / Guinness Matchday Trophy Tour
– Model Agency of the Year: Integrated Indigo
Lifetime Achievement Awards were presented to:
– Dr. Joseph Okonma, FNIPR
– Mr. Jide Ologun, Esq., MNIPR
– Mr. Kayode Yeku, FNIPR
Service to the Lagos Chapter of NIPR Awards went to:
– Thelma Okoh, MNIPR
– Muyiwa Akande, MNIPR
Other special recognitions included:
– Award of Excellence for Promoting the Ideals of Public Relations: Seplat Energy
– Grassroots Governance Excellence Award: Hon. David Olusegun Odunmbaku
– Most Reputable Brand of the Year: TGI
– Outstanding Broadcaster of the Year (Television): Channels Television
– Outstanding Broadcaster of the Year (Radio): Traffic Radio FM
– Outstanding Support to Public Relations Practice: TotalEnergies
– Outstanding Marketing Communication Magazine of the Year: Brand Communicator
The 10th LaPRIGA ceremony concluded with networking, entertainment, and a renewed commitment to advancing ethical, innovative, and impactful public relations practice in Lagos State and Nigeria as a whole.
With LaPRIGA 2025 successfully concluded, the Lagos State Chapter of NIPR reaffirmed its dedication to providing thought leadership and platforms that elevate the practice and perception of public relations across Nigeria.