Peak Milk Withdraws Advert, Apologises to Christians Over ‘Offensive’ Easter Advert
The manufacturer of Peak Milk, FrieslandCampina WAMCO Nigeria Plc has withdrawn the Peak Milk easter online advert and apologised
to the Christian Association of Nigeria, (CAN) for using the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday.
Recall, CAN had urged the brand to retract the advert, tender an apology to Christians to avoid litigation and boycott of their products.by its members.
The Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, in a letter to the President of CAN, Archbishop Daniel Okoh dated April 10 2023, titled, “Apology for the Good Friday social media post by the Peak Brand” tendered it apology.
The letter reads, “We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards.”