Pepsi Unveils New Logo and Visual Identity in North America, Sets 2024 to Unveil Globally
Pepsi, the iconic global brand, has unveiled a new logo and visual identity system.
It will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future. It also the first update of the iconic Pepsi globe logo in 14 years.
The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.
Pepsi plays a critical role in achieving the PepsiCo Positive sustainable packaging targets and in the U.S., as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100% recycled PET. The new logo and visual identity pays homage to the brand’s rich heritage while taking a big leap toward the future.
The parent company of Pepsi, PepsiCo in a statement, Todd Kaplan, CMO of Pepsi said “A lot of people don’t even notice the black is there,”
Todd stated that,“It’s an intentional colour we added in with Zero Sugar, which will be the lead brand we use marketing. It can act as a master brand statement.”
The statement added that the standard Pepsi will now contain 57% less sugar as the company has been “working to reformulate this product so that it has less sugar but still maintains the great taste people expect”.