President Tinubu Celebrates Otega Ogra’s Historic Election to World Federation of Advertisers Leadership
President Bola Ahmed Tinubu has extended his congratulations to his Senior Special Assistant on Digital Engagement, Strategy and New Media, Mr. Otega Ogra, following his election to the Executive Committee of the World Federation of Advertisers (WFA).
The election was conducted today during the organisation’s Annual General Meeting at the Global Marketing Week Conference in Stockholm, Sweden.
Describing the milestone as a significant achievement, President Tinubu emphasized that it signals Nigeria’s expanding influence in the global communications sphere.
He highlighted that Mr. Ogra’s selection as the sole representative from West Africa and Sub-Saharan Africa on the Executive Committee exemplifies the expertise of Nigeria’s professionals and the contributions of a new generation to international industry standards.
Mr. Ogra was elected on the platform of the Advertisers Association of Nigeria (ADVAN), underscoring Nigeria’s active role in shaping global advertising and marketing leadership.
The WFA, the leading global body for advertisers, represents over 150 multinational and Fortune 500 companies, along with national advertiser associations in more than 60 countries, with a collective annual marketing spend in the hundreds of billions of dollars. Its Executive Committee is the organisation’s highest decision-making authority, guiding policies on responsible advertising, media transparency, sustainability, and digital ecosystem development.
President Tinubu expressed that Mr. Ogra’s election is both a personal honor and a strategic opportunity for Nigeria and Africa, positioning them at the forefront of discussions on brand trust, platform accountability, innovation, and the future of marketing.
He praised Mr. Ogra, who also serves as Vice President of ADVAN, for his ongoing efforts to strengthen Nigeria’s marketing and communications landscape, drawing from a career spanning leadership roles across banking, manufacturing, and public sectors.
“Otega’s election reflects the growing recognition of Nigerian expertise and affirms our capacity to contribute meaningfully to the frameworks shaping global markets,” the President said.
He further stated that this accomplishment aligns with his administration’s Renewed Hope Agenda, particularly in advancing the creative economy, digital governance, and positioning Nigeria as a hub for innovation and enterprise.
Joining the leadership team are Josh Faulks, CEO of the Australian Advertiser Association (AANA), and Simon Michaelides, Director General of the UK Advertiser Association (ISBA).
Current executive committee members, including David Wheldon, President, and Philip Myers, Deputy President and Chief Institutional Affairs and Corporate Communications Officer at Ferrero, continue in their respective roles, alongside regional vice presidents.