Rebranding: Jumia Market Picks Green as Corporate Colour

As part of its rebranding strategy, e-commerce Company, Jumia Market has unveiled a new corporate colour. The new color theme, green, the e-commerce giant said, is a reimagined navigation experience that makes it easy to accentuate the difference between Jumia Market and the other ventures of the group.

According to the company’s representative “Jumia Market has grown and evolved over the last 4 years, and we felt it was time for a change. We have refreshed our colour theme to reflect who we are today and to symbolize our dynamic future”

In addition, he stated that the new colour “Green” identifies the Jumia Market’s focus on freshness – widest choice for consumers, connection- consumer’s ability to chat directly with sellers and safety- the ability to purchase freely without hassle.

Other companies under the umbrella of Jumia include Jumia Market (Kaymu); Jumia Travel (formally Jovago); Jumia Cars (Carmudi); Jumia Food (Hello Food) and Jumia House (Lamudi)

Jumia Market prides itself the place for best deals and unique products buyers cannot find elsewhere; including a safe place to buy and sell.