Techbrands Dominate Brandz Top 100 Most Valuable Global Brands 2017
Technology giants Google, Apple, Microsoft, Amazon and Facebook take the top 5 places in the 2017 BrandZ top 100 most valuable global brands ranking released by WPP and Kantar Millward Brown.
The BrandZ Top 10 Most Valuable Global Brands 2017
Top 10 most valuable global brands 2017
Rank Brand value Brand value Rank
2017 Brand Category 2017 ($M) change 2016
1 Google Technology 245,581 +7% 1
2 Apple Technology 234,671 +3% 2
3 Microsoft Technology 143,222 +18% 3
4 Amazon Retail 139,286 +41% 7
5 Facebook Technology 129,800 +27% 5
6 AT&T Telecom providers 115,112 +7% 4
7 Visa Payments 110,999 +10% 6
8 Tencent Technology 108,292 +27% 11
9 IBM Technology 102,088 +18% 10
10 McDonald's Fast food 97,723 +10% 9
#1 $245,581 M
#2 $234,671 M
#3 $143,222 M
#4 $139,286 M
#5 $129,800 M
#6 $115,112 M
#7 $110,999 M
#8 $108,292 M
#9 $102,088 M
#10 $97,723 M
#11 $89,279 M
#12 $87,519 M
#13 $78,142 M
#14 $59,127 M
#15 $58,424 M
#16 $58,275 M
#17 $56,535 M
#18 $52,040 M
#19 $50,208 M
#20 $49,928 M
#21 $45,194 M
#22 $44,230 M
#23 $41,808 M
#24 $40,327 M
#25 $38,493 M
#26 $34,185 M
#27 $31,602 M
#28 $31,570 M
#29 $29,242 M
#30 $28,660 M
#31 $27,934 M
#32 $27,243 M
#33 $27,037 M
#34 $25,135 M
#35 $24,559 M
#36 $24,150 M
#37 $24,007 M
#38 $23,899 M
#39 $23,559 M
#40 $23,513 M
#41 $23,416 M
#42 $22,312 M
#43 $22,002 M
#44 $21,919 M
#45 $21,713 M
#46 $21,359 M
#47 $21,145 M
#48 $20,536 M
#49 $20,388 M
#50 $20,197 M
#51 $19,441 M
#52 $19,156 M
#53 $18,944 M
#54 $18,770 M
#55 $18,727 M
#56 $18,551 M
#57 $18,346 M
#58 $17,740 M
#59 $17,580 M
#60 $17,437 M
#61 $17,260 M
#62 $17,180 M
#63 $17,137 M
#64 $16,983 M
#65 $16,785 M
#66 $16,725 M
#67 $16,278 M
#68 $16,257 M
#69 $16,026 M
#70 $15,844 M
#71 $15,202 M
#72 $14,981 M
#73 $14,289 M
#74 $14,129 M
#75 $14,044 M
#76 $14,018 M
#77 $13,947 M
#78 $13,910 M
#79 $13,594 M
#80 $13,548 M
#81 $13,521 M
#82 $13,375 M
#83 $13,065 M
#84 $12,730 M
#85 $12,639 M
#86 $12,365 M
#87 $12,286 M
#88 $12,273 M
#89 $12,273 M
#90 $12,234 M
#91 $12,163 M
#92 $12,057 M
#93 $12,026 M
#94 $12,013 M
#95 $11,964 M
#96 $11,795 M
#97 $11,691 M
#98 $11,649 M
#99 $11,567 M
#100 $11,341 M