Brand Times

Top Menu

  • Home
  • Advert Rates
  • Contact us
  • About us
  • Download Magazine

Main Menu

  • Home
  • Brand News
    • What’s New
    • Campaign
    • CSR
  • Business
  • Technology
  • Insights
  • Industry
    • Autobrands
    • Energy
  • Special Report
  • LifeStyle
    • Health
    • Sports
    • Food
    • Movies
    • Music
  • Home
  • Advert Rates
  • Contact us
  • About us
  • Download Magazine

logo

Header Banner

Brand Times

  • Home
  • Brand News
    • What’s New
    • Campaign
    • CSR
  • Business
  • Technology
  • Insights
  • Industry
    • Autobrands
    • Energy
  • Special Report
  • LifeStyle
    • Health
    • Sports
    • Food
    • Movies
    • Music
Campaign
Home›Brand News›Campaign›Turu Ugo Lota 2.0: Life Beer Reiterates the Need to Bring Home the Glory in New TV Commercial

Turu Ugo Lota 2.0: Life Beer Reiterates the Need to Bring Home the Glory in New TV Commercial

By Brand Times
April 24, 2023
176
0
Share:
Facebook0Tweet0Pin0LinkedIn0

Life Continental Beer has unveiled its new engaging TV commercial, Turu Ugo Lota 2.0 which successfully captures the apprenticeship (Imu-Ahia) essence of the Igbo community in Nigeria. This commercial serves as a sequel to the debut commercial which was released in September 2021, Turu Ugo Lota 1.0, which paid homage to the rich Igbo culture and its fundamental values – reigniting the passion for Progress, Brotherhood and Culture in Igbos.

The Life Beer brand is renowned for showcasing the unique values embodied by the Igbo people. While the maiden edition portrayed the values of brotherhood and family, this sequel portrays the value of hard work and tradition.

Turu Ugo Lota 2.0 features Life Beer’s signature soundtrack, thrilling visuals and a compelling story of an energised youth who leaves his home to pursue a brighter future. While away from home, he excels and builds a successful business venture. Despite the high standing he achieved in the city, he returns home to celebrate his success with family and friends; portraying the popular homecoming culture of ‘Bringing Home the Glory’. The joyous reunion is marked by a celebration with vibrant cultural dances, heart-warming embraces, and enjoyment of Life Beer, the beer symbolic of progress and the unbreakable bonds of family, friendship, and heritage.

The Life Beer brand is excited to share this story with its audience as it further solidifies its position as a true advocate and supporter of the culture and values of the Igbo people.

Senior Brand Manager, Life Continental Beer, Oluyemi Ekundayo, said, “We are thrilled to present ‘Turu Ugo Lota 2.0’ as an ode to the hardworking spirit of the Igbo people. The Life Beer brand has always been a strong advocate for celebrating and promoting the rich culture of the Igbo community. We hope this ad encourages everyone to remember their roots and the bond that Life Beer shares with them.”

With “Turu Ugo Lota 2.0,” Life Beer looks to inspire a new generation of Igbos to embrace their roots, and to always strive to Bring Home the Glory irrespective of where life’s journey takes them.

Facebook0Tweet0Pin0LinkedIn0
TagsLife BeerTuru Ugo Lota 2.0TV commercial
Previous Article

ADVAN Unveils Members of NMDT As GARM ...

Next Article

37% of Users in Nigeria Lost Money ...

Share:

Related articles More from author

  • Campaign

    Supa Komando Launches New TV Commercial, Redefines the Art of Visual Storytelling

    August 7, 2023
    By Brand Times
  • MoviesCampaign

    Netflix Unveils First Global Brand Campaign

    September 14, 2020
    By Brand Times
  • Campaign

    Public Affairs Experts To Speak At Re-Ignite Forum

    June 9, 2020
    By Brand Times
  • Campaign

    Stanbic IBTC Rewards More Customers

    March 26, 2023
    By Brand Times
  • Brand NewsCampaign

    Airtel@10: Ogunsanya Thanks Nigerians, Company to Support Fight Against COVID-19

    August 5, 2020
    By Brand Times
  • Brand NewsCampaign

    The Good Report: Top Social And Environmental Campaigns in 2021

    April 6, 2022
    By Brand Times

Leave a reply Cancel reply

  • Opportunity

    EMCOAN Unveils NEMCEA Creative Academy

  • Technology

    Facebook Releases May 2020 Community Standards Enforcement Report

  • Brand News

    Facebook States Importance of Users’ Data To Its Free Service

Brand Times Magazine

Recent Posts

  • Trusted, Conversational AI Will Drive Productivity & Decision-Making – Here’s How  October 3, 2023
  • Customer Service Week: Polaris Bank Vows to Explore Innovative Ways to Serve Customers, Staff Better October 3, 2023
  • Pyramid Game Show Makes Nigeria Debut as Airtel Announces Sponsorship October 3, 2023
  • Tune Protect EMEIA Partners Leadway Assurance for B2B Travel Insurance Distribution in Nigeria October 3, 2023
  • Verve, adidas Team Up for VerveLife 6.0 October 3, 2023

Recent Posts

  • Trusted, Conversational AI Will Drive Productivity & Decision-Making – Here’s How  October 3, 2023
  • Customer Service Week: Polaris Bank Vows to Explore Innovative Ways to Serve Customers, Staff Better October 3, 2023
  • Pyramid Game Show Makes Nigeria Debut as Airtel Announces Sponsorship October 3, 2023
  • Tune Protect EMEIA Partners Leadway Assurance for B2B Travel Insurance Distribution in Nigeria October 3, 2023
  • Verve, adidas Team Up for VerveLife 6.0 October 3, 2023

About us

Brand Times Official Logo

Brandtimes is the number one platform for latest brand news. Brandtimes showcase all the happenings in the brand world. The present, the past and the future are all about time, Brand Times takes the world on a journey of fun, education, information and exclusive brand news.

Follow us