Unity Bank Plc has urged women to start their own innovative business enterprise despite the economic recession in Nigeria.

The Head, SME Banking, Unity Bank, Opeyemi Ojesina, emphasized that Nigeria is in dire need of entrepreneurs who will help the country get out of recession with their innovative products and services.

Ojesina said the role of women in nation building cannot be overemphasize, he therefore enjoined women to shift from mere buying and selling to creating businesses that adds value on a longer term.

He disclosed this while speaking at the ‘Lagos and The Woman Conference’ held in Lagos recently.  In his presentation titled ‘The place of the women entrepreneur’, he stated that good business ideas are as important as finance for budding entrepreneurs.

According to him, “Believe that you can start small and shelve the idea that you must have all the money or materials to take off. Existing businesses attract funding easier than yet-to-take-off ones.”

He charged women to clearly understand their business, start no matter how small it is and strive to make the business a success with their innovative ideas.He explained further that banks are always attracted to businesses that have great vision and they are willing to support with funds.

He added that Unity Bank is committed to helping SMEs with all its banking solutions. The bank has a strategic interest in the development of Small & Medium Scale Enterprises (SME’S) in Nigeria. It offers SMEs mobile, card and internet banking services, target savings, Beta and Double Edge Accounts and SMEs funding.