Verve, Quickteller Honour Excellence as Interswitch Supports Africa’s Creative Industry at 12th AMVCAs
At the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs), Interswitch, through its flagship brands Quickteller and Verve, reaffirmed its dedication to nurturing Africa’s vibrant creative ecosystem.
As a prominent sponsor of this year’s event, Interswitch highlighted three key categories, each showcasing the richness, diversity, and storytelling prowess of African talent. Quickteller sponsored the Best Music Score category, recognising composers and sound designers who infuse emotion and depth into visual narratives. Meanwhile, Verve sponsored both the Best Writing in a Movie and Best Writing in a TV Series categories, shining a spotlight on writers whose stories influence culture, shape perceptions, and elevate African content on the international stage.
Following a lively Cultural Day celebration at the Federal Palace Hotel, the 12th AMVCAs took place at Eko Hotel, bringing together leading actors, filmmakers, producers, and industry stakeholders from across the continent. Beyond the glitz and awards, the event underscored a significant shift—the increasing global prominence of African stories and the expanding economic potential of the continent’s creative sector.
For Interswitch, participation in the AMVCAs exemplifies a strategic commitment to supporting platforms that recognise and empower talent. Through innovative technology and payment solutions, the company continues to facilitate the seamless exchange of value, creativity, and opportunities within the entertainment industry.
Senior Interswitch executives played active roles during the awards presentation, emphasising the company’s ongoing support. Dr Cherry Eromosele, Executive Vice President, Group Marketing and Communications, presented the Best Writing in a Movie award to Wale Davies for his work on “My Father’s Shadow”. Franklin Ali, Group Chief Human Resources Officer, awarded Duval Timothy and CJ Mirra the Best Music Score for the same film. The Best Writing in a TV Series award, sponsored by Verve, was presented to Annette Shadeya, Natasha Likimani, Mkamzee Mwatela, Arnold Mwanjila, and Makgano Mamabolo for their work on “MTV Shuga Mashariki”.
Reflecting on the importance of this partnership, Eromosele highlighted storytelling’s dual role as a cultural force and economic catalyst for Africa. She remarked:
“Platforms like the AMVCAs not only celebrate the creativity and resilience of African storytellers but also amplify the voices shaping how the continent is seen and understood globally. Our continued support at Interswitch reflects a deep commitment to enabling this ecosystem to thrive, by connecting creativity with the platforms, visibility, and opportunities it needs to grow.”
Beyond sponsorship, Interswitch delivered engaging on-site activations during key moments of the event, including Cultural Day and the main awards ceremony. These experiences showcased the seamless capabilities of Quickteller and Verve, demonstrating how technology continues to enhance lifestyle and entertainment for modern consumers.
As Africa’s creative industry expands in influence and economic significance, collaborations between technology providers and content platforms are more vital than ever. Interswitch’s involvement in the AMVCAs signals more than brand visibility; it underscores a broader commitment to supporting the people, platforms, and systems driving the continent’s creative momentum. As the 12th AMVCAs draw to a close, one message is clear: African storytelling is not only capturing global attention but also shaping a dynamic and rapidly growing creative economy.