ViacomCBS Networks Africa Takes Home Top Honours At Promax Awards Global Excellence 2020
Nigeria, 18 December 2020: ViacomCBS Networks Africa(VCNA) took home top honours at this year’s prestigious Promax Awards Global Excellence 2020. The Promax Awards are the world’s top prize for outstanding achievement in entertainment marketing and design and celebrate the brand-defining campaigns that convert viewers into fans, build audiences on every screen, and drive bottom-line results for the biggest media companies in the world. The 2020 edition of the awards saw organisations like CNN Worldwide, NBCUniversal Networks, The Walt Disney Company and Aljazeera walk away with prestigious prizes.
ViacomCBS Networks Africa(VCNA) scooped the coveted Gold award in the “Something for Nothing” category for their MTV Base: Blaze the Trail campaign. In addition to that, the network clinched a Silver award in the Syndicated Promo category for Comedy Central’s Friends of Tom Selleck Stunt. They rounded up their momentous wins with 3x Bronze awards for Comedy Central’s Friends of Tom Selleck Stunt in the Funniest Promo andClip Based Comedy Promo categories and for ViacomCBS Networks Africa’s Women’s Day Inventions in the Copy Writing category.
Dillon Khan, VP ViacomCBS Studios Africa and Creative Services (VCNA) said, “At ViacomCBS Africa Networks we’re proud to continue to represent for African creativity at Promax Global. Our aim is to always find new and innovative ways to engage with our audiences and appreciate the recognition of this global organisation of the creativity from our partners and us. 2020 has thrown up challenges but also opportunities and our industry has found creative suppliers for clients can be from any corner of the world. Check out Africa for your creative needs in 2021.”
Monde Twala, Senior Vice President and General Manager of Viacom CBS Networks Africa(VCNA) commented “This year’s incredible Promax wins are a testament to the innovative and creative formats we have been driving at ViacomCBS Networks Africa this year. This phenomenal achievement would have not possible without the support of our partners, clients and talented teams. Even in a year as challenging as 2020, we have a great story to tell and I am proud of the numerous accolades we have been awarded over the course of the year.”
2020 has been a stellar accolade year for ViacomCBS Networks Africa(VCNA) with recognition across multiple brands from Corporate, to Brand Channel and Pro-social at numerous local and international awards.
In November, ViacomCBS Networks Africa won a record 29 awards at the PromaxBDA Africa 2020. MTV Shuga Down South 2 won the Best Youth Programme at the 14th South African Film and Television Awards (SAFTAs). At the 2020 Africa Brand Summit Awards, VCNA Corporate Brand won the coveted Country/Continent Influencer Brand Award that reflects organisations who are evolving image/reputational status of Africa and a select key regional economic drivers. Again abroad, VCNA clinched global recognition at the IABC Gold Quill (Merit Award) and the Africa Silver Quill Awards (Award of Excellence) in the Media Relations category for BET Africa’s first-ever black excellence inspired biopic, Dream: The Lebo Mathosa Story.