Viewing Pattern in Nigeria and across Africa is Set to Experience a Revolution with ‘The Price is Right Nigeria’- Yinka Adebayo
Consummate marketing communications professional and Group Executive Director of Omnicom Media Group, Yinka Adebayo has revealed that the Nigerian and African media scenes are set to experience massive viewership which will revolutionize the industry as ‘The Price is Right Nigeria’ is set to debut on Sunday, August 25, 2024.
The global franchise “The Price Is Right” produced in Nigeria by Genesis Studios holds the prestigious title of the longest-running game show in the world, having excited millions of international viewers for decades.
Adebayo disclosed that “For the first time in a long time, we have the opportunity to walk the talk and put our money where our mouth is by giving content its pride of place in the media space.
“In the next 2 weeks, precisely Sunday, August 25, 2024, the viewing pattern in Nigeria and I dare say, across Africa is set to experience a revolution with the birth of the longest-running game show on the media scene @priceisrightng airing across cable & terrestrial platforms and giving brands unique opportunities for visibility, experiential, integration and above all unparalleled window to share comprehensive info about the brands beyond what a 60sec commercial can ever accommodate.”
He added” It’s a long time coming, but the end justified the means as the amazing team of dogged, resilient & brilliant professionals. @thegenesis_studios have painstakingly studied the international format property and curated it for local relevance & consumption. With the ravaging effect of SAPA across SEC, it’s time for viewers to get rewarded for their viewing time.
“Suffice to say that the time is indeed right for THE PRICE IS RIGHT!”
SmartCash by Airtel is the official headline sponsor of the classic game show.
Speaking on the partnership, the Chief Executive Officer of Airtel Nigeria, Carl Cruz said it would help redefine the entertainment landscape in the country.
ultimately be to the benefit of fans and would deliver immense benefits for fans and customers.
“As SmartCash embarks on this exciting journey as the headline sponsor for The Price Is Right Nigeria, we are thrilled to be part of an iconic show that transcends the realm of entertainment. Our commitment to fostering meaningful connections among our users aligns seamlessly with the show’s ability to bring families together through laughter, excitement, and interactive engagement. We believe that this strategic partnership will not only redefine the landscape of entertainment but also create positive emotions among audiences,” he said.
As the timeless and interactive programme makes a new mark with Nigerian audiences, the producers have promised that it would bring with it a legacy of fun, excitement, and the opportunity for the viewing public to win mind-blowing prizes.