Why Fearless Energy Drink Partnered HIPTV For 2020 Headies Awards
R-L: CEO, Rite Foods Ltd. Seleem Adegunwa; Asst. Marketing Manager, Rite Foods Ltd. Boluwatife Adedugbe; Exec. Dir. OMG WeCa, Yinka Adebayo and CEO, HipTV, Ayo Animashaun.
Fearless Energy Drink, a non-alcoholic energy boosting beverage, has partnered with HIPtv, Nigerian basic cable television as official sponsor of its 2020 Headies Awards.
The award which will hold in January 2021 is aimed at rewarding excellence in the Nigerian music and creative industry. For its 14th edition; songs from July 2019 to September 2020 will be under review.
Speaking on why the energy drink is sponsoring the award, Boluwatife Adedugbe, Brand Manager, Fearless Energy Drink said Headies has been a wonderful platform for years celebrating musical artistes for their great works and helping the entertainment industry in the country to grow.
“This sponsorship is well aligned for the fact that it is an outstanding platform that gives back to the Nigerian music industry in terms of outstanding achievement.”
She added that the energy drink is built around strength, courage, doing great works and winning which aligns with what Headies stands for which to reward the energy that goes into great music.
On what people should expect from the brand at the event, she said “At the 14th Headies people should be looking forward to a fearless experience, the energy of Naija. They should be looking forward to anything they can think about in brand engagement and memorable experience. Because for us aside the fact that we are excellence, we are innovative. We are a brand that ensures we capture moment for our consumers. We are coming out strong like we also do with our activations but this will be different.
“It is going to be in the New Year, we want to start everything in a fearless new year and definitely ensure that we keep that closely neat experience and relationship we have with our consumers. So I will say be there, be fearless and be ready for everything that comes in a memorable experience.”
Ace Nigerian comedian Bovi and Nollywood actress Nancy Isime will be the host of the annual award. The Headies compose of 25 categories, it is a music awards show established in 2006 by the Hip Hop World Magazine of Nigeria to recognize exceptional performances, promising artistes, prominent talents, and outstanding achievements in the Nigerian music industry. The annual ceremony features performances by established and promising artists.
The categories include Next Rated Artiste, Best Recording, Song of the Year, Album of the Year, Best Collaboration, Producer of the Year, Best Performer, Best Rap Album, amongst others.
Recall, the 13th edition of The Headies, held In October 2019 at the Eko Convention Centre in Victoria Island, was hosted by Nigerian rapper Reminisce and media personality Nancy Isime. Burna Boy set a record for the most nominations in one night with 10 nominations; Teni followed closely with 6 nominations; and Wizkid with 5. The ceremony featured performances from a number of artists, including Styl-Plus, Sunny Neji, Duncan Mighty, Teni and Victor AD. Rema bagged the Next Rated award, beating Fireboy DML, Joeboy, Lyta, Victor AD and Zlatan Ibile.
For the 2020 edition, the year under review July 2019-September 2020, Fem by Davido; Nobody—dj Neptune ft Joeboy& Mr Eazi; Joro—Wizkid; Mafo—Naira Marley; and Duduke—Simi has been nominated for the Song of the Year category.
Fearless Energy Drinks is manufactured by Rites Foods Limited owners of Bigi carbonated drink, Bigi water and Bigi Sausage beef rolls. It has two unique flavours – Fearless Classic and Fearless Red Berry.