Wizkid, Tiwa Savage, Alongside Other International Stars Appear In Nike’s New Commercial
Nike intersects football with culture and the world of music in its new commercial titled “Awaken The Phantom” done by Wieden+Kennedy, a creative agency.
The commercial featured Nigerian rap star WizKid and Tiwa Savage alongside international football stars.
According to the drum, the two-and-a-half minute spot features football greats such as Phillipe Coutinho, Kevin De Bruyne, Ronaldinho, Andrea Pirlo, Gennaro Gattuso, Mal Pugh and Pierre-Emerick Aubameyang.
Neymar Jr, who recently defended his World Cup diving antics in a Gillette ad, is also included.
Hollywood director Matthew Vaughn of X-Men: First Class, Kingsman, Kick-Ass and Layer Cake fame brings Nike’s ‘Phantom’ to life with his customary flair.
In the spot, a player wearing the Phantoms transcends his/her material state to becomes a lightning-fast wisp on the ball. Fleet-footed tricks occur, one where the ball disappears for few frames at a time to emphasise how the best player’s speed, another sees multiple legs appear from the player to defend the ball and confound opponents.