Workers Day: Top Creative Campaigns From Nigerian Brands You should See

According to Wikipedia, International Workers’ Day, also known as Labour Day in some countries and often referred to as May Day, is a celebration of labourers and the working classes that is promoted by the international labour movement and occurs every year on 1 May, or the first Monday in May.

Workers’ Day is a public holiday and brands leverage on the celebration to reach workers across the country through various campaigns and initiatives. They also use it as an avenue to restate their commitment to human capital development.

This year’a celebration was not different, as some brands reassured their employees of their commitment to their welfare and also applauded the role workers play in economic development.

Brand Times gathered some of the creative campaigns churned out by some Nigerian brands to commemorate the day. They are below: