BJAN Conference Industry Experts Gather to Discuss the Future of Creativity, Innovation, and AI in Advertising
In a move to address the transformative impact of artificial intelligence on Nigeria’s advertising landscape, the Brand Journalists Association of Nigeria (BJAN) is convening industry leaders, brand managers, media executives, and marketing professionals for a pivotal conference in November.
Scheduled for November 6, 2026, at the Luxury Event Centre in Alausa, Ikeja, Lagos, the event will explore the theme: “Advertising in Nigeria & AI: Who Needs Creative Agency?” It promises to be a critical platform for stakeholders to evaluate the opportunities and challenges emerging from rapid AI advancements.
As generative AI and other emerging technologies redefine how brands create content, analyze consumer behavior, and engage audiences, questions about the future role of traditional creative agencies are intensifying. With AI-powered tools capable of generating text, images, videos, and data-driven insights, industry players are asking: *Will AI replace creative agencies, or will it serve as a powerful tool to enhance their work?
The conference will feature thought leadership from prominent industry figures. Lolu Akinwunmi, Group Chief Executive Officer of Prima Garnet Africa, will deliver the keynote address, sharing insights into how AI is reshaping Nigeria’s advertising ecosystem. Additionally, Bethel Obioma, Head of Communication at Sahara Group, will present a paper examining how practitioners can adapt to this new era while maintaining creativity, strategic thinking, and human connection.
A panel discussion, moderated by Tolulope Medebem, President of the Experiential Marketers Association of Nigeria (EXMA) and CEO of Aster Integrated Marketing Limited, will delve deeper into the themes raised by the keynote speakers. Confirmed panelists include Dr. Seyi Akindeinde (CEO of Hyperspace), George Onukwo (CEO of TBWA/Concept), and Sandra Amachree (Head of Marketing Communications at Nigerian Breweries).
According to Daniel Obi, Chairman of BJAN**, the conference offers a vital platform for stakeholders to understand and strategically navigate the ongoing transformation within Nigeria’s advertising and marketing communications industry.
Obi emphasizes that the event will not only focus on technological advancements but also explore how professionals and organizations can adapt to the changing landscape. **“As technology continues to influence the way brands communicate with consumers, industry stakeholders need to understand the implications of AI for the future of advertising in Nigeria,”** he stated.
This conference underscores BJAN’s commitment to fostering informed conversations about the evolving dynamics shaping Nigeria’s brand and marketing sectors. It aims to provide invaluable insights on transitioning from traditional advertising models to a more innovative, technology-driven ecosystem.