Google Adds New Feature to Enhance Advertisers’ Experience, Campaign Effectiveness
Google has announced the launch of a new and expanded capability in Performance Max to set up advertisers for success in 2025 and beyond.
According to the tech giant, the new feature aims to give advertisers more control, transparency, and actionable insights to track performance.
“The aim with these updates is to provide advertisers with more control, transparency, and actionable insights within Performance Max to achieve their desired campaign outcomes,” it pointed out.
The features include:
- More campaign control: Advertisers are gaining more granular control with these updates, allowing for more precise AI steering and alignment with specific marketing goals, all the while keeping advertisers in the driver’s seat.
- Enhanced Search reporting and guidance: Google is giving PMax campaigns a transparency boost to provide a clearer picture of what’s driving results, enabling data-driven optimization and more informed decision-making.
- Asset group improvements: Google is also delivering ways to help advertisers become more actionable and analyze asset effectiveness in more granular detail, ultimately leading to more impactful campaigns.